Thursday, July 24, 2008
  • Back To School: Parents Shop Earlier; Teens Cut Way Back

    [Retail] The National Retail Federation, which says 20% of parents have set aside a portion of their stimulus check for back-to-school purchases, says purse strings will be loosest in the electronics aisle, with average spending of $151.61 there, up from $129.24 last year. ...Read the whole story

  • Anheuser First-Half Performance Validates Strategy, Execs Report

    [Beverages] Net sales grew 4.6% for the quarter (to $4.7 billion) and 5.3% year to date (to $8.8 billion), while diluted earnings per share increased 9.2% and 7.1% for the respective periods. A-B's initiatives over the past two years, including new products such as Bud Light Lime, "are gaining traction with consumers," said VP/CFO W. Randolph Baker, during the company's Q2 earnings conference call. ...Read the whole story

  • Duracell Spot Leads To Sales Spurt For Featured Product

    [Packaged Goods] "I'd much rather be shipping product than taking backorders," says BrickHouse Security's Todd Morris. He says he had prepared for sales to double due to the Duracell commercial, but "the reaction has been much more than we expected." For one thing, the spot includes no info on where to buy the Child Locator, let alone any call for action. "Vast numbers of people have been hunting us down," Morris explains. "They have to Google us to find us." ...Read the whole story

  • PepsiCo Has Strong Q2 Despite N.A. Beverage Declines

    [Beverages] The company cited cross-brand sales declines in convenience stores and slowing growth in unflavored waters as key factors in the N.A. performance. The region's carbonated soft drink portfolio gained market share, but volume declined 2%. Low single-digit gains for Mountain Dew and Sierra Mist partially offset a mid single-digit decline for Pepsi. Non-carbonated beverages volume dropped 4% due to unflavored water performance. ...Read the whole story

  • JC Penney Reaches For Teen Market On New Social Site

    [Retail] The digital advertising program for the back-to-school shopping season features a comprehensive guide called "Back-to-School Central" on The guide will feature more than 500 products, many of which will be provided JC Penney. Says a spokesperson for the retailer: "We are always looking for unique, engaging ways to get to that target market. And this is where our customers are." ...Read the whole story

  • Crown Royal Offers Indy Spectators Rides Home

    The company is offering free rides home today and Friday in Indianapolis. The Crown Royal "Safe Rides Home" designated-driver program provides adult consumers free, safe rides home via a fleet of eight replica purple and gold No. 26 Ford Fusion cars. This marks the fourth year the fleet will take to the streets of Indianapolis prior to the Nascar Sprint Cup Series race weekend. During that span, per the company, the "Safe Rides Home" program has provided residents with hundreds of free rides totaling more than approximately 4,500 miles and $10,000 in taxi fees.--Nina M. Lentini ...Read the whole story

  • Carl's Jr. Offering Hamburg-Sized Breakfast Sandwich

    The Monster Breakfast Sandwich kicks off new positions for Carl's Jr.'s breakfast menu, featuring the tagline, "Breakfast as big as our burgers." The newest mega-sized morning offering is filled with two eggs, two strips of bacon, a sausage patty and Swiss and American cheeses piled between grilled sourdough bread. It comes to a whopping 750 calories, 440 of them from fat and provides 177% of the RDA of cholesterol. It will sell for $2.89 a la carte (three one-thousandths of a cent per calorie) or $4.49 as part of a combo.--Nina M. Lentini ...Read the whole story

  • Jesse McCartney Is In Bongo's Fall Advertising

    The multi-platinum, award winning recording artist and actor is the first solo male spokesperson to appear in the brand's advertising campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson. McCartney will be featured, along with the "Fab Five Fit" girls in Bongo's multi-media advertising campaign debuting in September issues of fashion and lifestyle magazines as well as on the internet, per Iconix Brands. McCartney currently has the No. 1 radio hit at Top 40 with his song, "Leavin," which has sold nearly one million digital singles on iTunes. His current CD, "Departure," is a ... ...Read the whole story

  • Hershey's First Half Achieves Targets
Will Smith: The Brand

According to a study, Smith is the most likeable celebrity, with 83% of American consumers saying they liked him "strongly" or "somewhat." But here's the thing. To my knowledge, Smith doesn't actively endorse any products or ...More