[Technology] "It's built to allow a brand like Sheraton to feature local attractions or deliver coupons," says Brian Povinelli, VP/marketing for the brand. "We're … Read the whole story

1. Singapore Airlines 2. Malaysian Airline System Berhad 3. Iberia Lineas Aereas de Espana S.A. 4. Aer Lingus Group PLC 5. Deutsche Lufthansa AG … Read the whole story

[Retail] Yet, NPD points out that because most consumers aren't worried about losing their jobs, consumer spending should hold up. That "most directly reflects … Read the whole story

[Pharma] YouGovPolimetrix's BrandIndex attributes Benadryl's high rankings over the other products to several factors. Among them, the brand's history as an effective over-the-counter treatment, … Read the whole story

[Automotive] It is a bit of a switch for Ford, which has relied on Bond films to promote "halo" cars like Mustang and premium … Read the whole story

[Food] As for marketing once Folgers is in the fold, co-CEO Tim Smucker confirmed the company's intention to "continue to be the No. 1 … Read the whole story

[Research] Bilingual Hispanic consumers' level of participation in forums was higher in bilingual and English-language forums than in Spanish-only forums, Communispace found. "That's a … Read the whole story