A new survey finds that 53% of major marketers expect their ad budgets will be reduced within the next six months because of the … Read the whole story
1. Citizens Bank Park (Philadelphia Phillies) 2. AT&T Park (San Francisco Giants) 3. Safeco Field (Seattle Mariners) 4. PETCO Park (San Diego Padres) 5. … Read the whole story
Kellogg Company's decision to at least temporarily revive the Hydrox brand--the 100th anniversary, limited-edition cookies started hitting shelves this week--raises a number of oft-analyzed … Read the whole story
The Electronics TakeBack Coalition has launched a marketing campaign attacking Samsung for what it considers a weak stance on environmental protection and electronics recycling. … Read the whole story
The J.M. Smucker Company, which had previously indicated that it would be shifting top management responsibilities as part of the imminent integration of the … Read the whole story
Callaway Golf has tapped San Francisco-based independent Eleven as AOR for creative and strategy on brand and products. Eleven won the business from Y&R … Read the whole story