Tuesday, August 26, 2008
  • Calvin Klein Hangs Shingle On Web For 'Better' Brand

    The company says the online store will get Web ads and traditional print ad support with the Web address featured in ads. Calvin Klein will also serve up regular seasonal promotions to drive traffic. Next month, for instance, will offer online registrants a chance to win a $1,000 online fall shopping spree. ...Read the whole story

  • Old Orchard Using Social Media For Low-Sugar Lines

    "We want to eliminate the guesswork by placing nutrition information up front," says Kevin Miller, Old Orchard's vice president of marketing, "and at the same time create a peer-to-peer space online for those seeking healthier food choices outside of the juice category." ...Read the whole story

  • Symetra Campaign Takes Sting Out Of Turning 65

    The heart of the program is a group of online videos of people confronting the idea of the traditional retirement age of 65. In one video, a woman approaches a podium on a stage. "Fellow retirees," she says. "Today we celebrate freedom." ...Read the whole story

  • Popeye's Goes National With Rebranding Campaign

    The company is positioning itself with a paradoxical fast-food meets slow-cooking ethos, complete with a new tag, "Louisiana Fast." The tag refers to the fact that the chain started off in New Orleans. ...Read the whole story

  • Azores Express Launches Campaign In Boston

    The U.S. arm of Portugal's second-largest airline, SATA, is launching its first major ad campaign in the Boston regional market to promote travel to the Azores from its Boston gateway. The ad campaign will see nearly $150,000 in ad buys in media such as the Boston Globe, Boston Magazine, Improper Bostonian, Cape Cod Times, New Hampshire Public Radio, Fall River Times Herald, New Bedford Standard Times and Boston Metro. The campaign is in partnership with the Azores Travel Association.--Nina M. Lentini ...Read the whole story

  • Jack In The Box Pops Out Pita Snacks

    The San Diego, Calif.-based chain of restaurants is offering a new product platform of snack-sized, wrap-style sandwiches--in several of its markets, primarily in the West. The quick-serve chain plans to complete its system-wide rollout of the new sandwiches by the end of September. Jack's new Pita Snacks feature a choice of grilled or crispy chicken strips, strips of marinated sirloin steak, or a fish fillet, shredded cheddar cheese, shredded lettuce and a smoky chipotle sauce wrapped in a pita made with whole grain. The Pita Snacks are available for the suggested price, excluding tax, of $1.99.--Nina M. Lentini ...Read the whole story

  • PMA Sets Digital Marketing Summit Date

    The Promotion Marketing Association has announced the agenda for Digital Marketing Summit: Digital Marketing Fully Integrated. The conference brings together the country's leading digital marketers, including Unilever, AKQA, Google and Digitas. It will take place at Bridgewaters, South Street Seaport, New York City, on Sept. 8. More information is available at www.pmalink.org.--Nina M. Lentini ...Read the whole story

  • Lord And Taylor Launches Black Brown 1826

    The label's unusual name represents "great men's colors: street smart and country wise," per the company. The year--1826--is when the company was founded. The exclusive menswear collection, created by designer Joseph Abboud, is available in 44 doors and at www.blackbrown.com. It will be advertised in September and featured in Lord and Taylor's fashion catalogues for men. --Nina M. Lentini ...Read the whole story

  • Krispy Kreme Kicks Off Football Season
  • Jaclyn Smith To Debut Bed, Bath Line At Kmart
  • Bacardi Slates 10-City Private Live Music Tour
  • Fenway Sports Group Taps Brian Corcoran
  • Arctic Cat Names New President/COO
Who's Downloading Music?

The Top 10 cities in which adults who have downloaded music in the last 30 days live: 1. Austin, Texas 2. Miami/ Ft. Lauderdale, Fla. 3. Baltimore 4. New York 5. Chicago 6. San Francisco/ Oakland/ ...More