• retail Calvin Klein Hangs Shingle On Web For 'Better' Brand by Karl Greenberg

    The company says the online store will get Web ads and traditional print ad support with the Web address featured in ads. Calvin Klein will also serve up regular seasonal promotions to drive traffic. Next month, for instance, will offer online registrants a chance to win a $1,000 online fall shopping spree. ...Read the whole story

  • beverages Old Orchard Using Social Media For Low-Sugar Lines by Karlene Lukovitz

    "We want to eliminate the guesswork by placing nutrition information up front," says Kevin Miller, Old Orchard's vice president of marketing, "and at the same time create a peer-to-peer space online for those seeking healthier food choices outside of the juice category." ...Read the whole story

  • financial services Symetra Campaign Takes Sting Out Of Turning 65 by Aaron Baar

    The heart of the program is a group of online videos of people confronting the idea of the traditional retirement age of 65. In one video, a woman approaches a podium on a stage. "Fellow retirees," she says. "Today we celebrate freedom." ...Read the whole story

  • restaurants Popeye's Goes National With Rebranding Campaign by Karl Greenberg

    The company is positioning itself with a paradoxical fast-food meets slow-cooking ethos, complete with a new tag, "Louisiana Fast." The tag refers to the fact that the chain started off in New Orleans. ...Read the whole story

  • Who's Downloading Music? by

    The Top 10 cities in which adults who have downloaded music in the last 30 days live: 1. Austin, Texas 2. Miami/ Ft. Lauderdale, Fla. ... ...More

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