Nearly two weeks since Microsoft launched the $300 million advertising campaign featuring Jerry Seinfeld and Bill Gates, it appears that consumers can't make up their minds whether it will give Vista, and the Windows franchise, a brand makeover. ...Read the whole story

The company expects to soon start rerunning a centennial ad for Chevrolet that features the Chevy Volt. The new commercial is expected to feature the production version of the car, which GM unveiled on Tuesday. ...Read the whole story

The expansion of DHA-fortified and organic varieties within Gerber's premium line "are great examples of how Gerber uses nutrition and innovation to help parents establish healthy eating habits for their children from the very beginning," says Gerber Organic's Valerie Shukovsky. ...Read the whole story

"In a challenging environment that finds many of our competitors retrenching," company execs say, "we are growing and opening more new stores. We believe it's prudent for strong companies to distance themselves from their competitors during tough times." ...Read the whole story

"In particular, John Deere mowers have a notably low rate of reported problems," says J.D. Power and Associates' Michael Drago. In fact, owners of other brands are at least twice as likely to experience problems than are owners of John Deere mowers." ...Read the whole story

TV product placements showed double-digit declines on broadcast and cable networks for the first half of this year, according to The Nielsen Company, driven mostly by a drop in cable program activity. ...Read the whole story

On Broadcast TV, Jan.-June 2008 1 Coca-Cola 2 24-Hour Fitness 3 Chef Revival 4 AT&T 5 Pussycat Dolls Lounge 6 Nike sporting footwear 7 Freemotion ... ...More