"From the very beginning Infiniti was intended for just the U.S.," says an industry researcher. "But their volumes here aren't enough to keep the … Read the whole story
Top 10 DMAs in which adults said they participated in outdoor gardening over the past 12 months 1 San Francisco/ Oakland/ San Jose 2 … Read the whole story
This is a group of over 49 million Americans who are awakening to the power they wield in the marketplace. Awakening to the idea … Read the whole story
The company is hoping the online promotion will attract a younger and more digitally savvy consumer to their site. To that end, it is … Read the whole story
"Competition is getting tougher" within the FCR segment, summed up Darren Tristano, EVP of Technomic information services. "To continue competing successfully, fast-casual chains must … Read the whole story
AT&T spokeswoman Alexandra Trask says consumers like to touch and feel things online. "We've seen a lot of success in physical digital and interactive … Read the whole story
"To date, what we have found through research is that while general market and Hispanic consumers are equally affected by scalp issues, Hispanic consumers … Read the whole story
Dynamic pricing allows guests to book any unsold seat, making black-out dates a thing of the past. Through www.virginamerica.com, Elevate members can access all … Read the whole story
It can detect whether an emotionally charged ad--even a very good one--actually creates a disconnect from the brand's image. "Sometimes, the more emotion a … Read the whole story