Marketing Daily
Tuesday, October 7, 2008
  • AUTOMOTIVE
    Toyota's Incentive Campaign Is Sign Of The Times
    by Karl Greenberg

    "Until 2007, it was so much about the badge, the brands; 'more is more' was the rule--now the core of what's becoming important is … Read the whole story

  • Who Owns an MP3 Player?*
    by

    Top 10 DMAs in which adults said they owned an MP3 player: 1 San Francisco/ Oakland/ San Jose 2 New York 3 Washington, D.C. … Read the whole story

  • RESTAURANTS
    KFC Leverages Debate For Global Hunger Discourse
    by Aaron Baar

    KFC Monday night aired a 30-second television ad in Nashville, Tenn., where tonight's debate is taking place. The silent, black-and-white television ad is intended … Read the whole story

  • STRATEGY
    Cause-Related Marketing Generates Double-Digit Sales Gains
    by Sarah Mahoney

    Millennials are the demographic group most motivated to do good deeds with their purchases: 88% of its 18-to-24 demographic say they are likely to … Read the whole story

  • RETAIL
    Hair Cuttery Campaign Turns On Hockey Superstar
    by

    Banner ads, on such sites as sportingnews.com and digitalsports.com, lead users to the retailer's first microsite--www.oviestyle.com. The site features behind-the-scenes videos and images of … Read the whole story

  • AUTOMOTIVE
    American Honda Takes Center Ice In NHL Deal
    by Karl Greenberg

    The deal gives Honda advertising media on NHL.com and during TV broadcasts of games. Honda also gets camera-visible signage during games and events and … Read the whole story