Marketing Daily
Friday, October 17, 2008
  • STRATEGY
    ANA Masters To Fly In Face Of Economic Times
    by Karl Greenberg

    "It's not business as usual, and most of these folks need to have a better fix on consumer values," says Brand Keys' Robert Passikoff. … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • TRENDS
    In Recession, Smart Marketers Push Inferior Brands
    by Sarah Mahoney

    To find out how marketers can best benefit from this massive trading-down-a-thon, we asked Leslie Moeller, head of Booz & Co.'s consumer, media, and … Read the whole story

  • RETAIL
    Understanding, Leveraging Consumers' Five CPG Mindsets
    by Karlene Lukovitz

    CPG marketers "don't want to get it wrong in the fleeting nano-second of purchase decision," said David Parma, global head of Nielsen Consumer Research. … Read the whole story

  • TECHNOLOGY
    Google Shrugs Off Ad Spending Slowdown, Displays Profit
    by Laurie Sullivan

    Any suspected slowdown in ad spending hasn't affected Google. Third-quarter ad sales came in ahead of consensus. Google shook off the slowing economy to … Read the whole story