Marketing Daily
Monday, October 20, 2008
  • FINANCIAL SERVICES
    Bank Of America Remains Flexible In Crisis
    by Karl Greenberg

    "The acquisition of Countrywide is about long-term growth," said a bank brand officer. "After the acquisition we didn't advertise. We instead met with non-profits, … Read the whole story

  • FINANCIAL SERVICES
    National City Makes Banking Personal
    by Aaron Baar

    "In almost every instance, our most fervent customers touted what our people did for them," says a bank rep. "Loyal customers wanted to make … Read the whole story

  • MEDIA
    NRF Predicts Price-Obsessed Holidays
    by Sarah Mahoney

    "Retailers are going into this holiday season with their eyes wide open, knowing that savings and promotions will be the main incentive for shoppers," … Read the whole story

  • RETAIL
    Toys"R"Us Campaign Celebrates Kids, Adds New Tag
    by Nina Lentini

    Each commercial begins with the company's iconic song. Animation then takes viewers on a trip through a world of toys and fantastic value offerings, … Read the whole story

  • PACKAGED GOODS
    Soon-To-Be Ex-P&G CMO Offers Five Lessons
    by Karl Greenberg

    "If you have been inspired by these lessons, make a personal commitment to try to bring some of this to life in your organization. … Read the whole story

  • FOOD
    Mars' World Of Grains Reach Keeps Getting Bigger
    by

    The cookie was introduced in the Boston and New York markets in the spring, and went national last month - when brand extensions also … Read the whole story

  • ELECTRONICS
    HP CMO Shares Success Of Social Media Efforts
    by Karl Greenberg

    "We made the conscious decision to give the brand to consumers to interact and engage with, and it was all made possible through digital … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story