• New Study Predicts 5% Decline In Holiday Spending

    Besides a more dour outlook, Brand Keys also notes some key psychographic trends. While consumers consistently want to be seen as "wise shoppers," the study notes, they are feeling that imperative more keenly than ever this year, with 20% more of them planning to spend their dough in discount stores, 35% more shopping online, and 20% more using catalogs. ...Read the whole story

  • Wii Music To Go Up Against 'Guitar Hero,' 'Rock Band'

    "It's too early to say just how successful Wii Music will be, but first-party Wii titles tend to do well on the sales front," says David Riley, director at NPD Group, adding: "While there are definite advantages to exclusive content, it's obvious that cross-platform titles, when they're as successful as these two properties, will benefit gamers, retailers, publishers and manufacturers." ...Read the whole story

  • Unilever Taps Alaskan Town For Vaseline

    As part of its promotion, Unilever enlisted Kodiak resident Petal Ruch to try Vaseline Clinical Therapy Lotion, a prescription-strength moisturizer available over the counter, and pass it along to anyone she felt needed it. According to the company, Ruch passed it along to 1,000 fellow residents in the first two weeks. ...Read the whole story

  • Healthy Choice Taps Improv, Ivanka For Launch

    A series of five television commercials, featuring a cast of office-worker characters in humorous takes on typical workplace scenarios (which, of course, involve the use/benefits of Fresh Mixers), have been directed by Nicholas Stoller, who directed the comedy film "Forgetting Sarah Marshall." ...Read the whole story

  • GM Takes Chevy Traverse Out To Old Ball Game

    Chevrolet will advertise Traverse in the World Series game program, and two of the vehicles will be on display at the series venues, St. Petersburg, Fla.'s Tropicana Field and Citizens Bank Park in Philadelphia. Also, messaging for the vehicle will flash on home plate signage, in video billboards and other areas visible to TV cameras. ...Read the whole story

  • Victoria's Secret Banking On 'Emotional Content'

    Saying that the brand beat its expectations for spring, CEO Sharen Jester Turney says it is headed into the holiday season with "one of our best assortments--and best channel experiences--ever. We'll be delivering newness and superior emotional content, both in products and in experience." ...Read the whole story



Recent Most Read Stories

Follow MediaPost