In addition to Scottie Pippin, Spike Lee, Kareem Abdul-Jabbar and other NBA stars, Michael Sprague was on hand in New York as part of … Read the whole story
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To get a closer look at how the rich are shopping these days, Google recently partnered with Unity Marketing to poll extremely well-heeled shoppers. … Read the whole story
"It is critical for marketers to fully appreciate the value of the brand to have a voice with the C-suite to accomplish overall business … Read the whole story
"There is a transition of marketing dollars being funneled into experiential-marketing events. They are now more like product summits connecting with consumers on their … Read the whole story
Such products are undergoing a "profound shift" away from merely "better-for-you" or "lesser evil" reduced fat/sugar offerings and toward products with ingredients promising benefits … Read the whole story