Wednesday, October 29, 2008
  • Kia's Sprague Rubs Elbows With NBA Players In 'Court'

    In addition to Scottie Pippin, Spike Lee, Kareem Abdul-Jabbar and other NBA stars, Michael Sprague was on hand in New York as part of the "Kia Court" day-long event inaugurating the second season of NBA in which Kia is exclusive automotive sponsor. We had a little chat. ...Read the whole story

  • The Shopping Secrets Of American Millionaires

    To get a closer look at how the rich are shopping these days, Google recently partnered with Unity Marketing to poll extremely well-heeled shoppers. They found some key differences between the ultra-affluent (earning at least $250,000 annually per household, or $125,000 individually, with a net worth of at least $1 million) and those who earn at least $1 million per year. ...Read the whole story

  • ANA: Most Senior Marketers Don't Grasp Brand Value

    "It is critical for marketers to fully appreciate the value of the brand to have a voice with the C-suite to accomplish overall business growth objectives," adds ANA president and CEO Bob Liodice. "Identifying where this misunderstanding exists is the first step to help marketers develop the tools they need to contribute to financial growth." ...Read the whole story

  • Automakers Cling To Events In Tight Economy

    "There is a transition of marketing dollars being funneled into experiential-marketing events. They are now more like product summits connecting with consumers on their own ground." Automotive Events' Erich Gail says that such local-flavor events supported by national ad dollars should--and are beginning to--involve dealers. ...Read the whole story

  • Functional Food, Beverage Products Present Opportunities

    Such products are undergoing a "profound shift" away from merely "better-for-you" or "lesser evil" reduced fat/sugar offerings and toward products with ingredients promising benefits such as appetite suppression and increased metabolism/calorie burning, report Euromonitor's analysts. ...Read the whole story

  • Walmart Re-Launches MP3 Music Store

    MP3 tracks at the new downloads store start at 74 cents. The retailer offers more than 3 million MP3 tracks with content from all major labels. The enhanced MP3 online store is supported by multiple elements in Walmart stores, including a free MP3 download with every CD purchased in stores or online. The store includes new social features to easily display albums on social networking sites and blogs, as well as enhanced search and refine features to make it easier to find titles and discover new music. --Nina M. Lentini ...Read the whole story

  • Nike Expands Eco-Friendly Options To All Divisions

    Nike, which has been offering its environmentally friendly Nike Considered Design products for several years now, says that for the first time, it will offer such products in all six of its divisions--basketball, running, football (soccer), women's training, men's training and sportswear--as well as in tennis and its all-condition gear products. That includes the 25-year-old Pegasus, the company's best-selling running shoe. And the Beaverton, Ore.-based company says it intends to have its entire product line meeting baseline Considered standards by 2011, all clothing by 2015, and all equipment by 2020. The changes will create a 17% reduction in waste in ... ...Read the whole story

  • VW Inks Sponsorship Deal With Wizards

    Volkswagen of America, Inc. has signed a three-year deal to be presenting auto sponsor of the Washington Wizards, and of Verizon Center, home of the Wizards, Capitals, Mystics and the Georgetown Hoyas. Volkswagen will place six automobiles at the venue, and get branding on the LED boards and scoreboard. VW also gets in-game promotional opportunities, courtside signage, a suite section and advertising opportunities on the building's outdoor video marquee. Presence on both the Verizon Center and the Washington Wizards Web sites will also be given.--Karl Greenberg ...Read the whole story

  • Charmin Takes Port-A-Potties On Tour
  • Caribou Coffee To Take Cellfire Coupons
  • Calif. Milk Board Touts 'White Gold'
  • AP: Kerkorian Off-Loads More Ford Equity