Marketing Daily Issues for October 2008
- Marketing Daily - Friday, Oct. 17, 2008
- ANA Masters To Fly In Face Of Economic Times by Karl Greenberg
- In Recession, Smart Marketers Push Inferior Brands by Sarah Mahoney
- Understanding, Leveraging Consumers' Five CPG Mindsets by Karlene Lukovitz
- Google Shrugs Off Ad Spending Slowdown, Displays Profit by Laurie Sullivan
- Purina Contest To Put Winning Dog In Film
- Hunt's Dangles Wine Weekend In Contest
- Air New Zealand Seeks Those With Head For Biz
- The View From Your Window Commentary by None
- Marketing Daily - Thursday, Oct. 16, 2008
- Pizza Hut Launches Ordering Application On Facebook by Les Luchter
- CPGs, Restaurants Compete With New Prepared-Meal Options by Karlene Lukovitz
- N.Y. Marathon Sponsors Race For Pole Position by Karl Greenberg
- NPD Predicts First-Ever Decline In Holiday Sales by Sarah Mahoney
- National Banks Trump Regionals In Health Index by Aaron Baar
- ConAgra Pairs Popcorn, 'Indiana Jones' DVD In Promo by Karl Greenberg
- Toys 'R' Us Launches Loyalty Program
- Boston Uses Ads To Target Rude Riders
- The View From Your Window Commentary by None
- Marketing Daily - Wednesday, Oct. 15, 2008
- Karastan: Building Share Of Voice In A Recession by Sarah Mahoney
- Bridgestone Sponsors Annual NFL Game In UK by Karl Greenberg
- Chick-fil-A, Space Center Team On Kids Promo by Karlene Lukovitz
- Human Concern, Aging Population Boost Pet Meds by Aaron Baar
- GMAC Limits Credit; Toyota Bows Visa Rewards by Karl Greenberg
- PepsiCo To Ratchet Up Sales, Marketing Initiatives by David Goetzl
- Rachael Ray Dishes On QVC by Fern Siegel
- Toyota Dangles Prius In Dance Contest
- More Will Shop Online Than In Stores This Holiday
- MillerCoors Bows Hispanic Ad Campaign
- Kraft Debuts Family Meals - Minus The Family
- 1-800-Flowers.com Creates 'Ex Day'
- P&G Intros Dawn Plus Hand Renewal
- Papa John's Offers Free Pizzas To All Dr. Joneses
- The View From Your Window Commentary by None
- Tips For Making It Through The Holiday Season Commentary by Eric Holmen
- Marketing Daily - Tuesday, Oct. 14, 2008
- Licensing Agreement Resurrects Sharper Image Brand by Sarah Mahoney
- Modern-Day Elsies Audition For Happy Cow Glory by Les Luchter
- NBA Gives HP First Deal With Pro Sports by Karl Greenberg
- Zero-Cal Stevia Poised To Change Sweeteners Market by Karlene Lukovitz
- Ford Cites Quality Improvement As Positive Sign by Karl Greenberg
- AT&T's Telco TV Available At Giant Retailers by David Goetzl
- VW Dangles Deals On '09 Models
- NFL Bows Iteration Of Brand Campaign
- Chick-fil-A, Pez Candy Pair In Promo
- Payless Rolls Out Affordable Green Footwear
- The View From Your Window Commentary by None
- Marketing Daily - Monday, Oct. 13, 2008
- Hidden 'Brand Bubble' Threatens to Burst, Warn Analysts by Karlene Lukovitz
- Macy's Warns Investors On Sinking Sales by Sarah Mahoney
- AstraZeneca Marketing Efforts Hike Web Site Traffic by Aaron Baar
- General Motors Reported To Consider More Cuts by Karl Greenberg
- Krispy Kreme Delivers On Two Fronts by Les Luchter
- Sharp Pitches Aquos Line In Final MLB Month by Karl Greenberg
- New Nike Ads Follow Stars From Womb To The NFL by Sarah Mahoney
- Purina One Sponsors Petcentric Cafe
- LaMar's Donuts Kicks Off Presidential Poll
- Jimmy John's Launches Sandwich, Contest
- The View From Your Window Commentary by None
- Matsushita Out, Panasonic Welcomes A New Brand Era Commentary by James R. Gregory
- Marketing Daily - Friday, Oct. 10, 2008
- Domestic Auto Giants Face Capital Crunch by Karl Greenberg
- Club, Ambassadors Back Graco Social Media Initiative by Karlene Lukovitz
- Discover Finds Consumers Holding Line On Spending by Aaron Baar
- Muscle Car Market Is Immune To Economic Woes by Karl Greenberg
- Consumers Downsize Halloween, Holiday Spending Plans by Sarah Mahoney
- Ad Council Campaigns Against Anti-Gay Language by Fern Siegel
- Powers: Consumers Keeping Vehicles Longer
- Chick-fil-A Erasing Trans Fats From Menu
- Dorlisa K. Flur To Head Family Dollar Marketing
- The View From Your Window Commentary by None
- Marketing Daily - Thursday, Oct. 9, 2008
- September Same-Store Sales Sink; Outlook Is Dim by Sarah Mahoney
- Osteoarthritis Rx Meds Market May Hit $4 Billion By 2017 by Aaron Baar
- Honda Trumpets 'William Tell' Overture Engineering by Karl Greenberg
- General Mills Goes Grassroots For Sweepstakes by Les Luchter
- Pillsbury On The Upswing, Chef Boyardee Not So Hot by Karlene Lukovitz
- Sagging Auto Sales Spur Dealers To Focus On Online by Karl Greenberg
- Burger King To Bow Burger Bar
- Old Navy On Board With Crispin Porter + Bogusky
- Blog The Vote Commentary by None
- Marketing Daily - Wednesday, Oct. 8, 2008
- Beer Faces Faster-Growing Spirits, Wine Sales by Karl Greenberg
- Economy Is Culling Weakest Of Car Dealerships by Karl Greenberg
- CEA: Despite Downturn, We'll Get What 'Wii' Want by Aaron Baar
- 'Diddy' Goes All Frank Sinatra For Diageo's Cîroc by Nina Lentini
- Internet Advertising Up 15.2% In First-Half 2008 by Mark Walsh
- Unilever's Vaseline Launches Men's Campaign
- McDonald's Gears Up For Annual Monopoly Game
- Wal-Mart Gets Hallmark's 'Crown Award'
- P&G Signs Gyllenhaal For Duracell
- Sorry, Charlie, You're Moving To Seoul
- Sara Lee's Senseo, Godiva Pair Up
- The View From Your Window Commentary by None
- Red State Brands Vs. Blue State Brands Commentary by Susan Nelson
- Marketing Daily - Tuesday, Oct. 7, 2008
- Toyota's Incentive Campaign Is Sign Of The Times by Karl Greenberg
- KFC Leverages Debate For Global Hunger Discourse by Aaron Baar
- Cause-Related Marketing Generates Double-Digit Sales Gains by Sarah Mahoney
- Hair Cuttery Campaign Turns On Hockey Superstar by Les Luchter
- American Honda Takes Center Ice In NHL Deal by Karl Greenberg
- T-Mobile Again Backs NBA, WNBA
- Best Buy Opens Store Designed For Women
- CarMax Dangles $250 Gas Cards
- D-Con Intros Flexible Pest Control Bait Pouches
- Macy's Marks Sesquicentennial
- R.A.B. Food Group Becomes Manischewitz Co.
- Snapple Taps Deutsch L.A.
- Who Owns an MP3 Player?* Commentary by None
- Marketing Daily - Monday, Oct. 6, 2008
- Nissan Infiniti Marks European Debut With New Platform by Karl Greenberg
- Kodak Lets People Make Superheroes Of Themselves by Aaron Baar
- Fast-Casuals Still Growing, Facing Growing Competition by Karlene Lukovitz
- AT&T Reaches Through 3D Web Site To Grab Consumers by Laurie Sullivan
- P&G Taps Hispanic Stylist For Head & Shoulders by Karl Greenberg
- Virgin America Expands Loyalty Program With A First by Nina Lentini
- Metrics Company Launches Low-Cost 'EmotionTracking' by Sarah Mahoney
- Who Owns an MP3 Player? Commentary by None
- The Awakening Consumer Segment, Awakening To Hard Times Commentary by Hugh Hough