Friday, November 14, 2008
  • Wal-Mart Turns In Solid Quarter, Predicts Happy Holidays

    Wal-Mart is also stepping up its new-media efforts, reaching out to female head-of-households via Facebook, YouTube and Twitter. The company is also said to be stepping up its use of mobile ads, texting women who want to know about pending price-cuts. ...Read the whole story

  • Dunkin' Donuts Rolls Out Holiday Promotions

    "We're letting consumers know that we're aware that it's a tough economy, and we want to make things easier, particularly during the holidays when there's added money and time pressures," says Scott Hudler, senior director of brand marketing for Dunkin' Brands. "But that's really just a continuation of our existing brand positioning." ...Read the whole story

  • Alpo's Boston Restaurant Goes To The Dogs

    At the opening of the "Dog's Night Out" festivities, Red Sox great Carlton Fisk was scheduled to serve as guest waiter, providing canine customers with the house special: Filet Mignon made with angus beef, one of seven flavors in the Chop House Originals line of gourmet canned dog foods. ...Read the whole story

  • Poor Economy Cuts Rental Car Satisfaction Rates

    "Some leisure and business travelers are avoiding air travel altogether, which has ramifications for airport-based rental car companies in terms of a shrinking customer base and decreasing revenues," says J.D. Power and Associates' Jim Gaz. For the fifth year, the firm puts Enterprise on top of rental fleets in customer satisfaction. ...Read the whole story

  • Musselman's Repositions Self As Co-op, Not Corporate

    "Internal research showed that "Grower-Owned" also suggests quality and freshness," says a spokesperson for the applesauce brand, and helps validate higher shelf prices for Musselman's single-serve and bottled products, both resulting from a year-long, industry-wide rise in apple prices. ...Read the whole story

  • P&G Expands Online Pampers Village

    Procter & Gamble's Pampers brand has created an expanded social media site, Pampers Village, in which consumers can converse about parenting. The site, at www.Pampers.com, has categories of content: a section for maternal well-being, with information on fitness, nutrition, beauty and spiritual health; a section about infants; and a section on family and community that deals with things like family dynamics, recipes, vacation planning and the like. The site, via Chicago-based digital agency Critical Mass and Saatchi & Saatchi Interactive in Europe, also has features like a downloadable desktop "pregnancy widget" for scheduling, looking for baby names, or linking to ... ...Read the whole story

  • Verizon, Beyonce Team For Promotion

    Verizon Wireless is teaming with singer Beyonce to bring Verizon Wireless customers exclusive content from her new album, "I Am ... Sasha Fierce," days before its Tuesday release. Fans can use V CAST Music and VZW Tones on their Verizon Wireless phones. Today, Verizon Wireless customers will be able to download and purchase select full tracks including: "Halo," "Satellites," "Broken-Hearted Girl," "Ave Maria," "Sweet Dreams," "Video Phone" and the current single, "If I Were A Boy." Verizon Wireless customers can download and purchase as ringtones or ringback tones all those songs plus "Disappear," "Radio," and "Diva" as well as Beyonce's ... ...Read the whole story

  • Ken Griffey To Speak For PowerIce

    Integrated Beverage Group, Ltd., a manufacturer of innovative sports and nutritional products, has signed a three-year endorsement deal with Major League Baseball Center Fielder Ken Griffey, Jr. for its new product, Power Ice. Power Ice is a frozen snack for active kids, and is a healthy alternative to soft drinks and sports drinks. The revolutionary hydration product is another extension from the IBG brand utilizing its ready-to-freeze flexible packaging concept.--Nina M. Lentini ...Read the whole story

  • Hilton Taps Paul Brown To Head Global Brands
  • American Airlines Offers Mobile Boarding Passes
  • Amazon Ramps Ups Its Mobile Messages
  • Tesco Dials Back On Fresh & Easy
Who's Signing Petitions?

Top 10 DMAs in which adults said they had signed a petition in the last 12 months. 1 Seattle/ Tacoma 2 Cleveland/ Akron (Canton) 3 Bend, Ore. 4 Detroit 5 Santa Barbara/ Santa Maria/ San Luis ...More