Monday, November 17, 2008
  • SunTrust Banks On New 'Solid' Positioning, Tagline

    The new line, "Live Solid. Bank Solid," is intended to reflect Americans' move away from conspicuous consumption to a more thoughtful approach to money and finances. The campaign launched on Sunday with television spots airing during regional breaks on NBC's "Sunday Night Football" coverage. ...Read the whole story

  • 2009 To Bring Causism, MFAs, Peri-Peri And Savory

    Toniq sees authenticity as a valuable asset. "It intersects several aspects of the culture--from the local-food movement to human craftsmanship and 'real guyness' and heritage brands," says the firm. Think Coca-Cola Designer Series, Burberry; Levi's/Damien Hirst; and Gillette. Mintel weighs in on flavors and scents. ...Read the whole story

  • Obstacles To Effective Multicultural Marketing Persist

    In short, while marketers recognize that multicultural consumers comprise two-thirds of the millennial population and that targeted marketing has become more critical than ever because globalization has lessened pressure for acculturation, the survey "suggests that marketers have yet to establish standardized best practices," says Frank Dudley, CMO of 'mkting'. ...Read the whole story

  • Mercedes Dangles 'Generation-Benz' In Front Of Gen Y

    Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing program called Generation-Benz, intended to bring younger consumers into the brand while giving Mercedes insights about the 20-somethings. ...Read the whole story

  • Lexus Backs Good-Deed Doer Web Program

    Lexus is running 15-second pre-roll video on the Web site before the "Good News" episodes. "The in-video branding will ensure Lexus does not lose presence on the videos that are viewed outside of the Good Web site, such as You Tube, MSN, or Yahoo," says Lexus' Steve Jett. The "Good News" content will also be on MySpace and as a podcast on iTunes. ...Read the whole story

  • BSH Home Appliances Shifts Marketing Strategy

    BSH Home Appliances has opened a brand gallery and training center in Scottsdale, Ariz. that the company says represents a shift in its marketing strategy into a year-round experiential sales and training focus. The center, focusing on BSH's Thermador, Siemens, Gaggenau and Bosch brands, is intended to immerse builders, designers, architects and others in working kitchens and laundry rooms with culinary sessions and product demonstrations. The BSH Gallery will give each brand its own space, with fully operational appliances.--Karl Greenberg ...Read the whole story

  • TotalBank Launches 'Confidence' Campaign

    TotalBank, out of Miami, has recently launched a new advertising campaign with the tagline, "Bank with Total Confidence." The bilingual effort is meant to reassure customers and potential customers that the ban is well capitalized. "It's the best time for us to go out with marketing to reassure customers that the bank is sound, solid and liquid," Noel Rosquete, vice president and marketing manager, tells Marketing Daily. "Banks that were not affected [by the subprime mortgage collapse] should be out there. Not only is it something customers need to know, but it's also a great opportunity for banks to increase ... ...Read the whole story

  • Campbell Taps Sean Connolly To Head USA Unit

    Connolly, 43, will be responsible for Campbell's $3.7 billion U.S. Soup, Sauces and Beverages business. Connolly joined Campbell in 2002 and has worked in several significant roles at the company. Most recently, he led Campbell's North America Foodservice business unit for the last two years. Prior to that, Connolly was vice president and general manager of U.S. Soup for three years. Under his leadership, Campbell's U.S. Soup business experienced strong sales and profit gains, and the condensed soup business began its turnaround. Connolly started his Campbell career as vice president, marketing for Sauces and Prepared Foods. Prior to joining Campbell, ... ...Read the whole story

  • Chick-fil-A Offers 'Bovines In Blue' Calendar
  • Thermos Launches Hydration Campaign
  • Verizon, Photobucket Offer Mobile Photo Service
The View From Your Window

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  • 5 Ways To Get Along With Finance

    Marketing vs. finance: it's right up there with the Yankees vs. the Red Sox, Democrats vs. Republicans and Mac vs. PC. For years, the two groups have been at loggerheads, and the reasons have now become ...More