Marketing Daily
Thursday, November 20, 2008
  • Top Toys: Hannah's Hot, Beats Out Bratz

    And Disney's "High School Musical" items are also coming on strong, breaking the Top 10 list for girls for the first time, reports the ... Read the whole story

  • Yellowbook Goes Back To Future In New Effort

    "The futuristic aspects in the new television commercial represent Yellowbook's commitment to continued innovation and, importantly, to helping consumers find what they're really looking ... Read the whole story

  • Walgreens' New Signage

    Tonight at 8, Walgreens' One Times Square sign will be officially lit. It wraps three sides of the landmark, 17 stories high, the largest ... Read the whole story

  • Dr Pepper Puts Gamer Star's Face On Bottles

    In a consumer promotion being billed as one of the largest not only in video gaming but professional sports, Dr Pepper will kick off ... Read the whole story

  • Survey: Just One Product Was Memorable--Wii Fit

    The lesson for this economy is that marketers should not sacrifice brand equity to deals, coupons and other immediate-sales messages. "One of the things ... Read the whole story

  • Zurich Financial Puts Concierges In Airports

    The European company says the effort is meant to support its new brand mantra, "delivering when it matters." The theme was introduced with its ... Read the whole story