• Facebook, MySpace Aren't Making the Marketing Cut

    "Marketers don't care about teenagers sharing photographs with one another," says Epsilon CMO Steve Cone. And while companies can post their own products or marketing-oriented profiles on these sites, site users "are likely to turn off" if they see too much marketing on these kinds of channels, which they consider vehicles for personal communications, he adds. ...Read the whole story

  • Women's Chains Languishing As Mom Puts Herself Last

    Chico's sales for the third quarter dropped 5.2% to $394.2 million, while net earnings fell to just $2 million, from $23 million a year ago and Talbots turned in a third-quarter loss of $14.8 million, compared to a $0.9 million loss in the same period a year ago, while Coldwater Creek posted a $1.3 million loss, compared with a $6.2 million loss in the same period a year ago. ...Read the whole story

  • NBA, Globetrotters Share Global Marketing Strategy

    "What this really is, in basic form, is a combining of our two strengths to help grow basketball worldwide," says Kurt Schneider, CEO of the Globetrotters. "[The NBA has] incredible leverage and infrastructure, great relationships with sponsors, TV networks, merchandising, and mobile companies. [The Globetrotters are] another piece of content for their arsenal while we can tap into their clout overseas to grow our business," he says. ...Read the whole story

  • Thanksgiving Dinner Costs Rise; Many To Spend Less

    With the price of Thanksgiving dinner rising, many consumers this year are tightening their belts, and a recent Corporate Research International found 33% of them planning to spend less on their Thanksgiving meals this year than last year. The average cost of a dinner for 10 this year is $44.61, up from last year's average of $42.26, reports the American Farm Bureau Federation. ...Read the whole story

  • Office Depot Pushes 'Green Book'

    A new study from TNS Retail Forward says that while the share of shoppers who view a retailer's or brand's commitment to social responsibility and sustainability as important has declined since the beginning of 2008, "more shoppers are aware of retailer and brand initiatives related to these issues." ...Read the whole story

  • Happy Thanksgiving!

    Marketing Daily will not be published on Thursday, Thanksgiving Day. We'll be back on Friday, though! We wish you and your family and friends a ... ...More



Welcome To The New StRAT Race

Regardless of where (the value of) messaging falls in a particular brand's story line arc, it is often considered a strategic point of difference in ... ...More

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