Wednesday, November 26, 2008
  • Facebook, MySpace Aren't Making the Marketing Cut

    "Marketers don't care about teenagers sharing photographs with one another," says Epsilon CMO Steve Cone. And while companies can post their own products or marketing-oriented profiles on these sites, site users "are likely to turn off" if they see too much marketing on these kinds of channels, which they consider vehicles for personal communications, he adds. ...Read the whole story

  • Women's Chains Languishing As Mom Puts Herself Last

    Chico's sales for the third quarter dropped 5.2% to $394.2 million, while net earnings fell to just $2 million, from $23 million a year ago and Talbots turned in a third-quarter loss of $14.8 million, compared to a $0.9 million loss in the same period a year ago, while Coldwater Creek posted a $1.3 million loss, compared with a $6.2 million loss in the same period a year ago. ...Read the whole story

  • NBA, Globetrotters Share Global Marketing Strategy

    "What this really is, in basic form, is a combining of our two strengths to help grow basketball worldwide," says Kurt Schneider, CEO of the Globetrotters. "[The NBA has] incredible leverage and infrastructure, great relationships with sponsors, TV networks, merchandising, and mobile companies. [The Globetrotters are] another piece of content for their arsenal while we can tap into their clout overseas to grow our business," he says. ...Read the whole story

  • Thanksgiving Dinner Costs Rise; Many To Spend Less

    With the price of Thanksgiving dinner rising, many consumers this year are tightening their belts, and a recent Corporate Research International found 33% of them planning to spend less on their Thanksgiving meals this year than last year. The average cost of a dinner for 10 this year is $44.61, up from last year's average of $42.26, reports the American Farm Bureau Federation. ...Read the whole story

  • Office Depot Pushes 'Green Book'

    A new study from TNS Retail Forward says that while the share of shoppers who view a retailer's or brand's commitment to social responsibility and sustainability as important has declined since the beginning of 2008, "more shoppers are aware of retailer and brand initiatives related to these issues." ...Read the whole story

  • Dollar Tree Rakes In The Green

    Wal-Mart isn't the only retailer with broad appeal for bargain hunters: Dollar Tree, the discount variety which sells everything for $1 or less, says its net earnings jumped 23.7% over the prior year, while sales gained 11.6% to $1.1 billion. On a comparable-store basis, sales gained 6.2% for the quarter. And the company estimates that its fourth-quarter sales will range between $1.38 billion and $1.42 billion, with low- to mid-single-digit comparable-store sales increases.--Sarah Mahoney ...Read the whole story

  • WebTrends Names Kaykas-Wolff To VP/Marketing

    Jascha Kaykas-Wolff is responsible for overall strategy, branding, demand generation, advertising and public relations. Kaykas-Wolff joins WebTrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft, with responsibility over business operations, business development, analytics, merchandising, design, Web development and program management for Microsoft Store, Windows Marketplace and Microsoft PinPoint. Kaykas-Wolff was also a founding member of the eCommerce team that invented and launched Microsoft's digital locker. Prior to Microsoft, Kaykas-Wolff served as a business development manager for Yahoo ... ...Read the whole story

  • Verizon To Open Lifestyle Store Friday

    Set inside the Jordan's Furniture megastore in Reading, Mass., the store opens at 11 a.m. on Friday. It is designed to resemble a home setting, and consumers will be able to test out FiOS Internet and FiOS TV projected on a 192-inch flat screen TV, the largest TV screen in New England, in surroundings provided by Jordan's Furniture. Verizon and Jordan's have a marketing arrangement, the companies say, which includes the Verizon IMAX Theater.--Nina Lentini ...Read the whole story

Happy Thanksgiving!

Marketing Daily will not be published on Thursday, Thanksgiving Day. We'll be back on Friday, though! We wish you and your family and friends a safe and happy holiday. ...More

  • Welcome To The New StRAT Race

    Regardless of where (the value of) messaging falls in a particular brand's story line arc, it is often considered a strategic point of difference in many categories and for many retailers. The creators or facilitators of ...More