Marketing Daily
Wednesday, December 17, 2008
  • Kimberly-Clark Preps Major Campaign For Depend

    The campaign for the new gender-specific Depend, which K-C says will be the largest integrated marketing campaign in the history of the brand, will … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Maximize The Nine Stages Of Consumer Vacation Planning

    As the economy fluctuates and the marketing landscape becomes more competitive, advertisers must re-examine their approach to reach consumers. For those who are brave … Read the whole story

  • Friendly's Set To Test Fast-Casual Concept

    "It's not just the increasing competition; it's also the difficult economy that will make this move challenging at this juncture," notes Bob Goldin, EVP … Read the whole story

  • Best Buy Offers Employees Buyout Packages

    Thanks in part to cuts in its advertising budget, Best Buy's third-quarter results came in somewhat ahead of Wall Street expectations. But the company … Read the whole story

  • ABI Tests Brand Perceptions, Finds Sony At Top

    The company focused on 14 brands in gadgets and tech services, including Apple, Motorola, AT&T, Intel, Microsoft, Sony and Verizon. Overall, Sony led in … Read the whole story

  • OfficeMax: 57 Million Elves Can't Be Wrong

    Under the new partnership with JibJab, ElfYourself was able to add a Facebook application, which had amassed 600,000 users as of Tuesday. Also, the … Read the whole story

  • NRF Report: Are Consumers Ignoring Christmas?

    Making a list ... or maybe not--a new survey from the National Retail Federation reports that Americans are way behind on their holiday shopping, … Read the whole story