"This is a compelling story which illustrates the power of how truly interconnected, influenced and inspired we are by each other's thoughts and actions," … Read the whole story
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Online marketing campaigns -- including email and Web campaigns -- can become flagship strategies when budgets are cut. These low-cost, high-impact channels pull a … Read the whole story
"We are in the most severe recession in this country's history, and consumers don't want to spend. We will see consumers looking across categories … Read the whole story
"In times of economic uncertainty, we see people being reminded of what's most important in life," says Rochelle Lulow, creative director of the Cleveland-based … Read the whole story
Of the estimated 114 million regular video game players, 22% are over the age of 55, and 40% are over 45. Not only are … Read the whole story
Joel Ewanick, VP/marketing for the U.S., says the vital signs are strong, with January sales so far holding up to last January's. That may … Read the whole story
Kraft's enthusiasm isn't hard to grasp. Medisyn's David Land points out that there are now more than 76 million aging Baby Boomers, and more … Read the whole story