• beverages Coke Joins Pepsi In Move To Slow Soda Decline by Aaron Baar

    "These two brands are so big relative to the rest of their companies' portfolios that if they don't do better than they've been doing, getting the strong beverage growth is going to be difficult," Sicher says. "These efforts by Coke and Pepsi won't return these brands to growth anytime soon, but could begin decreasing the rate of decline and maybe even get them back to break-even in terms of volume." ...Read the whole story

  • automotive Audi Speeds Through Decades In New Campaign by Karl Greenberg

    "The story we are telling America is that with all of our innovations and technology, Audi is both today and the future, so there is, in our minds, a little social commentary," says CMO Scott Keogh. "We think cars and brands have their decades and moments, and they get cemented there a little. We want to be associated with the future and to where luxury is heading." ...Read the whole story

  • tourism Big Apple Bumps Spend To Lure More Visitors by Karl Greenberg

    About 47 million people visited the city last year, including nearly 10 million from overseas. Tourism brings in $28 billion per year to the city and supports 350,000 jobs. The city is expanding its tourism bureaus in 18 cities worldwide, including the U.S., and sales offices on the West Coast. There will also be a marketing campaign touting a new Web site and the city itself. Tag: "Ask New York City About New York City." ...Read the whole story

  • research Economy Makes Consumer Behavior Erratic by Karlene Lukovitz

    If marketers and retailers are feeling at loose ends about how to adapt to consumer behavior, there's very good reason. Consumer attitudes are shifting noticeably within short time frames, heavily influenced by key events such as the financial meltdown of early October and the presidential election, confirms week-by-week data now being released in reports by Experian Simmons. ...Read the whole story

  • financial services Study: Banks Cut Direct Mail By 25% In 2008 by Les Luchter

    "Faced by the unprecedented challenges of a weak housing market, the credit crunch, a global recession and declining consumer confidence, financial institutions cut back on direct marketing," declares Stephen Clifford, Mintel Comperemedia's vice president of financial services. ...Read the whole story

  • retail Coach, Burberry Join List Of Limping Brands by Sarah Mahoney

    While Coach boasts that "we stood virtually alone among retailers in maintaining our long-standing practice of not discounting in our retail stores," it says third-quarter offerings will "increase our selection of product across a variety of price points, offering exceptional value to a consumer who is clearly more reluctant to spend." ...Read the whole story

Matchmaker, Matchmaker Find Me A Brand by Jeffrey Kay

Savvy marketers can open up new worlds of opportunity and produce an incredible ROI through partnership marketing. They can also have tremendously pleasant and personally ... ...More

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