Marketing Daily
Thursday, January 22, 2009
  • BEVERAGES
    Coke Joins Pepsi In Move To Slow Soda Decline
    by Aaron Baar

    "These two brands are so big relative to the rest of their companies' portfolios that if they don't do better than they've been doing, … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Matchmaker, Matchmaker Find Me A Brand
    by Jeffrey Kay

    Savvy marketers can open up new worlds of opportunity and produce an incredible ROI through partnership marketing. They can also have tremendously pleasant and … Read the whole story

  • AUTOMOTIVE
    Audi Speeds Through Decades In New Campaign
    by Karl Greenberg

    "The story we are telling America is that with all of our innovations and technology, Audi is both today and the future, so there … Read the whole story

  • TOURISM
    Big Apple Bumps Spend To Lure More Visitors
    by Karl Greenberg

    About 47 million people visited the city last year, including nearly 10 million from overseas. Tourism brings in $28 billion per year to the … Read the whole story

  • RESEARCH
    Economy Makes Consumer Behavior Erratic
    by Karlene Lukovitz

    If marketers and retailers are feeling at loose ends about how to adapt to consumer behavior, there's very good reason. Consumer attitudes are shifting … Read the whole story

  • FINANCIAL SERVICES
    Study: Banks Cut Direct Mail By 25% In 2008
    by

    "Faced by the unprecedented challenges of a weak housing market, the credit crunch, a global recession and declining consumer confidence, financial institutions cut back … Read the whole story

  • RETAIL
    Coach, Burberry Join List Of Limping Brands
    by Sarah Mahoney

    While Coach boasts that "we stood virtually alone among retailers in maintaining our long-standing practice of not discounting in our retail stores," it says … Read the whole story