"Home phones have changed over time, but it's been a slow evolution," says a company rep. "This is a meteor hitting the Earth to … Read the whole story

Who would punch a koala in the face? Find out in this afternoon's Super Bowl edition of Out to Launch! Read the whole story

"We think it will enhance our product portfolio and build a long-term profitable enterprise, and preserve American jobs," said Chrysler's Frank Klegon. "It will … Read the whole story

The purpose of all this online activity is clear: build "anticipation for the airing of the commercial ... to maximize the Super Bowl investment … Read the whole story

Along with Merck, Macy's is the national sponsor of the American Heart Association's biggest cause-related event. The retailer says it has raised more than … Read the whole story

The contest is designed to challenge fans to create spoofed versions of "The Girlfriend" as well as two other commercials, "The Party" and "The … Read the whole story

The "customer custodian" function "is ... the most critical role a CMO can play: to own every facet of listening, learning, interacting, engaging, and … Read the whole story