Mattel's Barbie is ready for her AARP discount, and to celebrate the brand's 50th birthday, Mattel is launching a series of celebrations, including a … Read the whole story

Mrs. Potato Head freaks out. Find out why in today's Super Bowl edition of Out to Launch. Read the whole story

With it's purchase of Wyeth, the pharmaceutical giant acquires such brands as Centrum, Advil, Robitussin and Chapstick, moving it back into the consumer products/OTC … Read the whole story

The game, by Namco Bandai's Surge studio, will include collaboration with Coca-Cola's "Be Heard" mobile promo. The nine-week "Be Heard" promotion lets customers text … Read the whole story

"The choice to exit the Expo market was an obvious one," says an analyst for Rochdale Securities, which has a "buy" rating on the … Read the whole story

"If they're really gaining shelf space at retail, as well as taking up less space in consumers' pantries, that's definitely a big win," says … Read the whole story

"In our focus groups, we heard common themes," says Lindsay Olives' Kate Hart. "People think of olives as transforming social occasions. They think about … Read the whole story

"We use the Super Bowl as an opportunity to launch new creative, then they stand on their own and become brand spots," says Bridgestone's … Read the whole story