• automotive Hyundai To Drive Through Super Bowl by Karl Greenberg

    It will air five 30-second TV spots during Sunday's broadcast of Super Bowl XLIII on NBC. The ads tout the new Hyundai Genesis Coupe; the company's recently launched Hyundai Assurance program; and the fact that the Genesis sedan was named "2009 North American Car of the Year." The media buy also includes title sponsorship of the Super Bowl XLIII "Kick-Off Show. ...Read the whole story

  • retail Best Buy Connects Green With Thrift by Sarah Mahoney

    Experts say the move shows how important it is to link doing the right thing with the immediate impact of cost benefits for consumers. That positioning is smart, says Jonathan Yohannan, SVP of Cone Inc., a Boston-based cause-related marketing company, "because in this economy, blending environmentalism with saving money is critical." ...Read the whole story

  • trends Consultancy Advises Marketers To 'Stay On Brand' by Les Luchter

    In its report on trends, SALT cautions that "befriending" customers on social networks like Twitter and Facebook "has a price." That price includes providing consumers with financial discounts, inside information, sneak previews, competitions or incentives. Brands need to know how high that price is. ...Read the whole story

  • automotive Harley Seeks A More Diversified Hog by Karl Greenberg

    It recently launched a trade-in program in which owners of its entry Sportster model can trade up to a larger bike and get the original MSRP back. And in December it pulled the wraps off of the new XR 1000, the company's first upright, non-cruiser performance bike. ...Read the whole story

  • electronics Apple's Polish Dulled, But Not For Long by Aaron Baar

    "Steve Jobs' illness was a headline, and it did carry through on the Internet," BrandIndex's Ted Marzilli says. As news and speculation surrounding Jobs' health diminishes, it is likely Apple's scores will recover. "The drop has stabilized. I would expect over the next week or two for the scores to recover. But this will come back up." ...Read the whole story

  • food Good News: Hershey Ups Ad Spending by David Goetzl

    The CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less--and his company intends to take advantage of it. Hershey also plans to boost spending by as much as 25% to further capitalize. ...Read the whole story

  • Countdown To The Super Bowl by

    Dignity has no place at the breakfast table. Or does it? Find out if there's room in today's Super Bowl edition of Out to Lau ... ...More

Just How Super Is The Super Bowl? by Robert Passikoff

Setting aside the question of quality creative, the survey brings into harsh relief the question being more loudly articulated this year than ever before: does ... ...More

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