Marketing Daily Issues for February 2009
- Marketing Daily - Friday, Feb. 27, 2009
- Freebies + Social Media = Hot Restaurant Strategy by Karlene Lukovitz
- Appliance Makers See Hope In Rebate Program by Karl Greenberg
- Consumers Spend Nearly $100 Per For Mobile Apps by Aaron Baar
- CMOs Look To Web For Improved ROI by Les Luchter
- Sears Slashes Advertising, Gains From Layaways by Sarah Mahoney
- BIA: Local Advertising Continues Downward Spiral by David Goetzl
- Hardee's Lets The People Talk
- Dunkin' Donuts Adding Stores In Atlanta
- Mobile Chocolate From Godiva
- Verizon To Offer LG Versa Next Week
- Lower-Cost Positioning Pays Off Big For Safeway
- Beattie Moves Up At Jaguar North America
- The View From Your Window Commentary by None
- Can Bankers Still Bank On Golf To Build Business? Commentary by James R. Gregory
- Marketing Daily - Thursday, Feb. 26, 2009
- Lexus Leads J.D. Power's Service Index by Karl Greenberg
- Del Monte Reports Exceptionally Strong Quarter by Karlene Lukovitz
- Consumers Spending Less On Rx Drugs by Aaron Baar
- Enviro Group Launches Online Issue Campaign by Les Luchter
- 7-Eleven Working Up Mo-Joe Blends by Karl Greenberg
- Collateral Peanut Damage Dampens Smucker's Outlook by Karlene Lukovitz
- Edmunds: Hyundai, Audi Trade Oscar For ROI
- ACN To Launch Product Via 'Celebrity Apprentice'
- P&G Expands Venus Shaving Line
- Census Says Fewer Kids At Home
- Who's Buying Watches? Commentary by None
- What's Scarier, The Recession Or Consumers' Behavior Because Of It? Commentary by Lisa Collings
- Marketing Daily - Wednesday, Feb. 25, 2009
- Ford Banks On Consumer Input With Fiesta Effort by Karl Greenberg
- NSF Uses Little Guys To Ratchet Up Awareness by Aaron Baar
- Heinz Profits Up 11%; Marketing Spending Down by Karlene Lukovitz
- It Takes All Kinds Of Retailers To Post A Loss by Sarah Mahoney
- Tesco: Did Fresh & Easy Err On Brand Positioning? by Sarah Mahoney
- Micros Horning In On Majors' Market Share by Karl Greenberg
- LifeLock Uses 'Celebrity Apprentice' To Rev Marketing by Wayne Friedman
- Verizon Offers Urban Downloads
- Canon USA Wears Pinstripes
- Bentley Revs Up Continental Supersports
- Study Says Nintendo Tops In Game Ads
- Milk-Bone Picks First-Ever 'Spokesdog'
- Who's Driving A Motorcycle? Commentary by None
- Is Fear Killing Your Brand? Commentary by Steven Morris
- Marketing Daily - Tuesday, Feb. 24, 2009
- Little Caesars Building Rome Day After Day by Karl Greenberg
- Penney Debuts Interactive, Virtual Runway Show by Karl Greenberg
- Artists Tell Of Loyalty To Microphone Brand by Aaron Baar
- Economy Begins To Trump Environment by Sarah Mahoney
- Quiznos Giving Away A Million Subs by Karlene Lukovitz
- '09 To See Lowest Growth Rate For Media In 30 Years by Joe Mandese
- Email Helps Strengthen Tie To Consumers by Gavin O'Malley
- Carl's Jr. Teams With Skateboarder Dyrdek
- Refreshing Beverages Free Again On US Airways
- Sherry Council Launches Awareness Effort
- Hardee's Launches New Breakfast Sandwich
- Forever 21 Expands, Adds New Stores
- Who's Remodeling Their Kitchens? Commentary by None
- Recession, Retailers Are Changing Your Customer Commentary by Jim Lucas
- Marketing Daily - Monday, Feb. 23, 2009
- Ford Builds Buzz Around Upcoming Fiesta by Aaron Baar
- Fewer Than Half Of Marketers Use Online Metrics by Karlene Lukovitz
- TrueCredit.com Gets Mileage From Blooper Shorts by Les Luchter
- Lowe's, Penney's Post Big Declines In Quarter by Sarah Mahoney
- Sprint Calls In Oscar Ads by Wayne Friedman
- JC Penney Holds Market Spend, Increases Cinema Ads by David Goetzl
- Hoover Calls On Clean Freaks To Rejoice
- Cabot Offers Kosher Cheddar
- Who's Got A Housecleaner? Commentary by None
- Boomers: The Middle Frontier Commentary by Chip Walker
- Marketing Daily - Friday, Feb. 20, 2009
- Culver's Goes National With Oscar Ad by Aaron Baar
- AmEx Gets Real, Offers Rewards Like Gas by Les Luchter
- New Skyy Flavor Looks To Ride Tiki Trend by Karlene Lukovitz
- ComScore: Online Sales Up, Concerns Linger by Mark Walsh
- Miserable Economy Makes For Happier Customers by Sarah Mahoney
- Edmunds: Many Drifting To Used Car Market
- Sprint Nextel Loses Another 1.2M Customers
- Outback Unveils New Menu With 15 Meals Under $15
- Who's Using Hair Conditioner? Commentary by None
- Brands Poised For Engagement During Oscars Commentary by Robert Passikoff
- Marketing Daily - Thursday, Feb. 19, 2009
- OfficeMax Sales Down; It'll Test Small Format by Sarah Mahoney
- Jack In The Box Logs Disappointing Q1 by Karlene Lukovitz
- EA Sports Heads Back To Reality With Pact by Aaron Baar
- Downturn Stripped Bank Brands Of Value by Les Luchter
- T-Mobile Tests $50 Calling Plan by Mark Walsh
- Papa John's Opens Dominican Republic Unit
- Sales Fall At Whole Foods; Optimism Remains
- Nintendo To Launch DSi April 5
- Coffeehouse Diehards Are Novelty Seekers
- Who's Exercising? Commentary by None
- Luxury Brands Are Adjusting To Economic Reality Commentary by Gregory J. Furman
- Marketing Daily - Wednesday, Feb. 18, 2009
- Mobile Data Services On Verge Of Explosion by Aaron Baar
- Study: Coupons Make Consumers Blush by Sarah Mahoney
- Wal-Mart Credits Ads With Leap In Awareness by Sarah Mahoney
- Polk Says Stimulus Package Will Boost Auto Sales by Karl Greenberg
- Coke Zero Video Contest Invites 'Madness' by Karlene Lukovitz
- Travel-Related Emails Succeed More Than Others by Les Luchter
- Virgin Megastores Closing Times Square Store
- Cooper Tire, Kenda End Marketing Pact
- Giorgio Armani Opens Fifth Avenue Store
- Who's Banking Online? Commentary by None
- Why Authenticity Is More Important Than Ever Commentary by Aaron Strout
- Marketing Daily - Tuesday, Feb. 17, 2009
- Relocation Means Money For Some Marketers by Sarah Mahoney
- Reward Program Members Are Brand's Best Friends by Les Luchter
- Rosy Outlook For TVs, Especially Flat Screens by Aaron Baar
- Diet Coke Net Event Features Hilary Duff by Karlene Lukovitz
- Pedigree Super Bowl Spot Finds New Life Online by Tanya Irwin
- Edmunds Director Speaks About Social Media Use by Karl Greenberg
- T.G.I. Friday's Offers B1G1 Entrees
- Long John Silver's Intros Lower-Calorie Meals
- Land O'Lakes Half Sticks Go National
- Who's Drinking Bourbon? Commentary by None
- Our Changing View Of Style Commentary by Susan Nelson
- Marketing Daily - Monday, Feb. 16, 2009
- Brands Still Look To Celebs--With Wary Eye by Aaron Baar
- Kia Leverages 'Power To Surprise' In Ads by Karl Greenberg
- What's With Cheesecake And Dr. Phil? by Karlene Lukovitz
- Parents Seek Toys With 'Play Value' by Sarah Mahoney
- BDO Seidman's First National Effort To Bow by Nina Lentini
- Craftsman Retools NASCAR Relationship by David Goetzl
- NYSE Euronext Launches B-To-B Campaign
- Nerf Celebrates 40
- The View From Your Window Commentary by None
- NHL: Brand Resurrected Commentary by John Conti
