The marketing effort will also include radio and in-store graphics. The company is also trying its hand at social media and grassroots marketing, having … Read the whole story

Membership reward members were alerted to the addition of large home appliances through a recent mailing, while the other new program choices were incorporated … Read the whole story

While acknowledging that "this might seem a rather strange time to innovate," Skyy Vodka Senior Brand Manager Jason Daniel says that the brand's "rather … Read the whole story

"One has to wonder whether we're at a tipping point for distribution vehicles for coupons as newspaper readers decline and they shift attention to … Read the whole story

"Despite heavy discounting during the holiday season, the bulk of the improvement in ACSI was actually due to better customer service," writes a professor … Read the whole story