The less tangible benefit for both dealership and the automaker is dealership and brand loyalty, and more customers. Not only do customers feel better … Read the whole story
In pet products, price increases on both food and snacks depressed overall volume slightly (losses were offset by volume gains in Kibbles 'n Bits … Read the whole story
These are the Top 10 DMAs in which live adults who have purchased a watch in the last 12 months: 1 Laredo, Texas 2 … Read the whole story
Relevance becomes extremely important as consumption shrinks and consumers become more reflective in all aspects of their lives, especially shopping. Here are some thoughts … Read the whole story
Despite the decreased spending and greater interest in generics, convenience is still the main factor when it comes to filling prescriptions, Kurt Salmon Associates' … Read the whole story
The campaign's direction was dictated by a desire to reach a younger demo than might see traditional advertising. "They are the ones that are … Read the whole story
The company is aiming to woo cash-conscious consumers -- who still crave premium java -- away from higher-priced brands with a trio of new … Read the whole story
However, the temporary effects of the peanut-recall scenario aside, the growing popularity of sandwiches is among the reasons that Smucker is well-positioned, points out … Read the whole story