Marketing Daily Issues for March 2009
- Marketing Daily - Tuesday, March 31, 2009
- Market Research Must Get Real, Not Ideal, Social Scientists Say by Karl Greenberg
- Coldwell Banks On Experience To Weather Tough Times by Aaron Baar
- Baseball's Back: Can It Reverse The Curse? by Sarah Mahoney
- Quiznos, Popeyes Out With New Campaigns by Karlene Lukovitz
- In Rough Economy, Marketers Must Redefine 'Value,' Firm Says by Karl Greenberg
- Study: Food Safety Concerns Dog Consumers
- Celebrity Coaches Sing Praises Of 'Guitar Hero' Games
- Consumers Trade Down, Drink More At Home, Beverage Information Group Says
- The View From Your Window Commentary by None
- Don't Be Boring Commentary by Charles Hull
- Marketing Daily - Monday, March 30, 2009
- Kimberly-Clark Launches Largest Campaign Ever For Its Depend Brand by Karl Greenberg
- Smoother Road Around The Corner, J.D. Power Says by Karl Greenberg
- Sales Down? Not In The Gardening Aisle by Sarah Mahoney
- Most 'Mass Affluents' Still Paying Credit Balance by Les Luchter
- Jack Link's Launches Meat Snack For Teens by Karlene Lukovitz
- Volkswagen Expands Deal With Verizon Center
- Fruit2O Sponsors Young Female Runner
- American Airlines, AAPD To Create Positive Ads Featuring Disabled People
- The View From Your Window Commentary by None
- The 30% Rule Commentary by Mickey Lonchar
- Marketing Daily - Friday, March 27, 2009
- Panasonic Strategy Seeks To Widen Niche by Aaron Baar
- Firm Faulted With Targeting Pharma Ads At Survey Respondents by Les Luchter
- Cell Phones, Flat-Screens Boost Best Buy Sales by Sarah Mahoney
- Hardee's Adopts Carl's Jr.'s Steamy Ad Style by Karlene Lukovitz
- Brands Follow NBA On Its European Tour by Karl Greenberg
- JC Penney Inks Deal With Wedding Site by Karl Greenberg
- CEA Chiefs Says U.S. Ready For TV Switch
- Johnny Rockets Does A Slider Launch
- Easter Dinner Out To Be Less Eggstravagant
- GameStop Cites Value As Key To Record Sales
- The View From Your Window Commentary by None
- A Costly Gamble Commentary by Suzanne Robitaille
- Marketing Daily - Thursday, March 26, 2009
- Burgerville Winning Over Younger Customers by Karlene Lukovitz
- Ford Cuts CEO Salary, Adds Gephardt To Board by Karl Greenberg
- Service Taps Into Gamers' Emotions by Aaron Baar
- High-End Beauty Sales Get Ugly by Sarah Mahoney
- Hispanics' Web Savvy Surpassing Others by Karl Greenberg
- Microsoft Discounts Products For Minorities
- Unilever Talks Up Sandwiches For Hellmann's
- Walmart Zones Out In Home Furnishings
- The View From Your Window Commentary by None
- What's A Girl To Do? Commentary by Robert Passikoff
- Marketing Daily - Wednesday, March 25, 2009
- Consumers Seek Self-Reliance In The Home by Sarah Mahoney
- Mobile App Space Could Quadruple By '13 by Aaron Baar
- P&G Backs Public Toilet Database Site, App by Karl Greenberg
- Dealerships Profit From Nissan Effort by Laurie Sullivan
- Group To Air New Anti-Tobacco Ads by Karl Greenberg
- Firms Need To Address Consumer Concerns by Les Luchter
- Carroll Shelby Changes Lanes
- Ford Celebrates Mustang's 45th
- Sharp Electronics Signs With The Mets
- Country Of Turkey Beckons In 'Unlimited' Effort
- Retail's Ecosystem Commentary by Jim Lucas
- Marketing Daily - Tuesday, March 24, 2009
- Gap Tests Banana Republic Spin-Off by Sarah Mahoney
- Drug-Free America Effort Goes Mobile by Aaron Baar
- Subaru Backs ASPCA With Festivals by Karl Greenberg
- Audi Takes Spin As Yankees Luxury Vehicle by Karl Greenberg
- Purina Lets Pets Get In On The Viral Act by Aaron Baar
- Weight Watchers Adds 13 New Products by Karlene Lukovitz
- ExxonMobil Launches TV Series
- Yahoo Taps Elisa Steele For CMO Post
- Walgreens: Rx Sales Gaining
- Who's Using Facial Moiturizers? Commentary by None
- Something's Fishy Commentary by Rudy Socha
- Marketing Daily - Monday, March 23, 2009
- BMWs By Warhol, Lichtenstein On View In New York by Karl Greenberg
- Flagship Phones Drive Revs On Carrier Sites by Aaron Baar
- For Stores, Relief Won't Come Until Fourth Quarter by Sarah Mahoney
- Challenged Jamba Juice Rolling Out Food by Karlene Lukovitz
- Quaker State Lays Down The Gauntlet by Karl Greenberg
- Wal-Mart Slashes Prices On Glasses, Contacts
- GameStop Dangles N.Y. Trip In GTA Promo
- Coca-Cola Heads Into The Rapids
- Boost Continues 'Unwronged' Campaign
- Vespa Leverages Film Placement With Contest
- Who Had Their Taxes Prepared By A Pro? Commentary by None
- Creating Online Campaigns That Convert Commentary by Mason Wiley
- Marketing Daily - Friday, March 20, 2009
- Buick, Jaguar Push Lexus Dependability Down by Karl Greenberg
- Consumers Cut Back On Cell Phone Extras by Aaron Baar
- It's Been March Madness For Jackson Hewitt by Les Luchter
- Easter Survey: No Bounce For Stores This Year by Sarah Mahoney
- Corporate Images of Coke, J&J Still Tops by Karlene Lukovitz
- Spyder: You Just Might Need This The Most Least by Karl Greenberg
- Wyndham Looking For Funny Bad Luck Stories
- 7-Eleven Launches 'BrainFreeze Lab' For Slurpees
- Microsoft Uses Web Vid To Market IE8
- Carl's Jr. Revives Chili Dogs
- Even Online, Barnes & Noble Posts Sales Decline
- Who Buys Greeting Cards? Commentary by None
- Canon Fodder Commentary by Thom Forbes
- Marketing Daily - Thursday, March 19, 2009
- Lexus Backs First Consumer-Customized Magazine by Karl Greenberg
- Claritin Adds Charity To NASCAR Campaign by Les Luchter
- Dos Equis Puts 'Interesting Man' On The Road by Aaron Baar
- Sears Launches New Branding Campaign by Sarah Mahoney
- Hyundai Drops U.S. Site In Global Move by Karl Greenberg
- Epazote? Spotting Next-Wave Latino Foods by Karlene Lukovitz
- Brands Sign On For Major League Gaming
- Nike Reports Lower Sales, Earnings, Orders
- Lysol Drives NASCAR Bathrooms
- Dunkin' Does Create-A-Donut Contest
- Who Goes Camping? Commentary by None
- Tasting The Social Media Rainbow Commentary by Courtney Chadwick
- Marketing Daily - Wednesday, March 18, 2009
- Farmers Insurance Launches Hispanic Effort by Les Luchter
- Ford Gives Road Map To Reaching Fans by Karl Greenberg
- Dell Targets Fashion-Conscious Laptop Buyer by Aaron Baar
- Domino's Pulls Out Big Guns For 'Bailout' Effort by Karl Greenberg
- Bumble Bee Leverages Old Jingle's Buzz by Karlene Lukovitz
- Wal-Mart Relaunches Private-Label Line by Sarah Mahoney
- Athletes' Endorsements A Hit For Online Advertisers by Gavin O'Malley
- Imation Taps Olson For Memorex Brand
- Jack In The Box Pops Lid On New Web Site
- Jose Cuervo Launches Silver Tequila
- Mustang Vodka Sells Only On Internet
- Consumers: Spend More? Not This Month
- Who Buys Books? Commentary by None
- Carefree or Not? Commentary by Susan Nelson
