Marketing Daily Issues for March 2009

Marketing Daily - Tuesday, March 31, 2009
Don't Be Boring
The View From Your Window
Study: Food Safety Concerns Dog Consumers
Market Research Must Get Real, Not Ideal, Social Scientists Say
Coldwell Banks On Experience To Weather Tough Times
Celebrity Coaches Sing Praises Of 'Guitar Hero' Games
Baseball's Back: Can It Reverse The Curse?
Consumers Trade Down, Drink More At Home, Beverage Information Group Says
Quiznos, Popeyes Out With New Campaigns
In Rough Economy, Marketers Must Redefine 'Value,' Firm Says
Marketing Daily - Monday, March 30, 2009
The 30% Rule
Volkswagen Expands Deal With Verizon Center
The View From Your Window
Kimberly-Clark Launches Largest Campaign Ever For Its Depend Brand
Smoother Road Around The Corner, J.D. Power Says
Fruit2O Sponsors Young Female Runner
American Airlines, AAPD To Create Positive Ads Featuring Disabled People
Sales Down? Not In The Gardening Aisle
Most 'Mass Affluents' Still Paying Credit Balance
Jack Link's Launches Meat Snack For Teens
Marketing Daily - Friday, March 27, 2009
CEA Chiefs Says U.S. Ready For TV Switch
A Costly Gamble
The View From Your Window
Panasonic Strategy Seeks To Widen Niche
GameStop Cites Value As Key To Record Sales
Easter Dinner Out To Be Less Eggstravagant
Johnny Rockets Does A Slider Launch
Firm Faulted With Targeting Pharma Ads At Survey Respondents
Cell Phones, Flat-Screens Boost Best Buy Sales
Hardee's Adopts Carl's Jr.'s Steamy Ad Style
Brands Follow NBA On Its European Tour
JC Penney Inks Deal With Wedding Site
Marketing Daily - Thursday, March 26, 2009
Microsoft Discounts Products For Minorities
What's A Girl To Do?
Walmart Zones Out In Home Furnishings
Unilever Talks Up Sandwiches For Hellmann's
The View From Your Window
Burgerville Winning Over Younger Customers
Ford Cuts CEO Salary, Adds Gephardt To Board
Service Taps Into Gamers' Emotions
High-End Beauty Sales Get Ugly
Hispanics' Web Savvy Surpassing Others
Marketing Daily - Wednesday, March 25, 2009
Retail's Ecosystem
Carroll Shelby Changes Lanes
Ford Celebrates Mustang's 45th
Sharp Electronics Signs With The Mets
Country Of Turkey Beckons In 'Unlimited' Effort
Consumers Seek Self-Reliance In The Home
Mobile App Space Could Quadruple By '13
P&G Backs Public Toilet Database Site, App
Group To Air New Anti-Tobacco Ads
Dealerships Profit From Nissan Effort
Firms Need To Address Consumer Concerns
Marketing Daily - Tuesday, March 24, 2009
ExxonMobil Launches TV Series
Something's Fishy
Gap Tests Banana Republic Spin-Off
Who's Using Facial Moiturizers?
Walgreens: Rx Sales Gaining
Yahoo Taps Elisa Steele For CMO Post
Drug-Free America Effort Goes Mobile
Subaru Backs ASPCA With Festivals
Audi Takes Spin As Yankees Luxury Vehicle
Purina Lets Pets Get In On The Viral Act
Weight Watchers Adds 13 New Products
Marketing Daily - Monday, March 23, 2009
Creating Online Campaigns That Convert
Quaker State Lays Down The Gauntlet
Vespa Leverages Film Placement With Contest
Challenged Jamba Juice Rolling Out Food
For Stores, Relief Won't Come Until Fourth Quarter
Flagship Phones Drive Revs On Carrier Sites
BMWs By Warhol, Lichtenstein On View In New York
Boost Continues 'Unwronged' Campaign
Coca-Cola Heads Into The Rapids
GameStop Dangles N.Y. Trip In GTA Promo
Wal-Mart Slashes Prices On Glasses, Contacts
Who Had Their Taxes Prepared By A Pro?
Marketing Daily - Friday, March 20, 2009
Wyndham Looking For Funny Bad Luck Stories
Canon Fodder
Spyder: You Just Might Need This The Most Least
Corporate Images of Coke, J&J Still Tops
Easter Survey: No Bounce For Stores This Year
It's Been March Madness For Jackson Hewitt
Consumers Cut Back On Cell Phone Extras
Buick, Jaguar Push Lexus Dependability Down
Even Online, Barnes & Noble Posts Sales Decline
Carl's Jr. Revives Chili Dogs
Microsoft Uses Web Vid To Market IE8
7-Eleven Launches 'BrainFreeze Lab' For Slurpees
Who Buys Greeting Cards?
Marketing Daily - Thursday, March 19, 2009
Brands Sign On For Major League Gaming
Lexus Backs First Consumer-Customized Magazine
Who Goes Camping?
Tasting The Social Media Rainbow
Dunkin' Does Create-A-Donut Contest
Lysol Drives NASCAR Bathrooms
Nike Reports Lower Sales, Earnings, Orders
Claritin Adds Charity To NASCAR Campaign
Dos Equis Puts 'Interesting Man' On The Road
Sears Launches New Branding Campaign
Hyundai Drops U.S. Site In Global Move
Epazote? Spotting Next-Wave Latino Foods
Marketing Daily - Wednesday, March 18, 2009
Imation Taps Olson For Memorex Brand
Farmers Insurance Launches Hispanic Effort
Consumers: Spend More? Not This Month
Carefree or Not?
Mustang Vodka Sells Only On Internet
Jose Cuervo Launches Silver Tequila
Jack In The Box Pops Lid On New Web Site
Who Buys Books?
Ford Gives Road Map To Reaching Fans
Dell Targets Fashion-Conscious Laptop Buyer
Domino's Pulls Out Big Guns For 'Bailout' Effort
Bumble Bee Leverages Old Jingle's Buzz
Wal-Mart Relaunches Private-Label Line
Athletes' Endorsements A Hit For Online Advertisers