• financial services Farmers Insurance Launches Hispanic Effort by Les Luchter

    New spots show Hispanic consumers looking for--and getting--answers about insurance companies, agents and types of coverage. V-me's PBS-type environment makes it a "credible service to provide these educational vignettes," says Luis Sahagun, Farmers' advertising manager for diversity markets. He cites research showing that "Spanish-preferred consumers are hungry for informational material on insurance." ...Read the whole story

  • automotive Ford Gives Road Map To Reaching Fans by Karl Greenberg

    Says Ford's Kevin Schebil of the company's Toby Keith tour tie-in: "It gives us an opportunity to target a lifestyle category that aligns with the brand. We reach out to partners who are No. 1 in their categories. The purpose is to provide an experience nobody else can offer: The winners they get a private tour bus, an all-access pass; they eat, work and play with the band and crew from setup to everything between." ...Read the whole story

  • electronics Dell Targets Fashion-Conscious Laptop Buyer by Aaron Baar

    Print ads for the Adamo, which takes its name from the Latin term "to fall in love," take a decidedly fashionable approach with models posing with the laptop as if it were a fashion accessory. The campaign was shot by British photographer Nadav Kander. The ads will appear in magazines such as, Esquire, The New Yorker, Cosmo, GQ, Wired, InStyle, Men's Journal, The New York Times Magazine and Dwell. ...Read the whole story

  • restaurants Domino's Pulls Out Big Guns For 'Bailout' Effort by Karl Greenberg

    The campaign is paired with an online "Super Big Taste Bailout" promo where consumers can nominate a friend who needs a bailout; two winners and the friends who nominated them get a year's worth of Domino's Pizza items, with the prize delivered directly to their door by CEO Dave Brandon. ...Read the whole story

  • food Bumble Bee Leverages Old Jingle's Buzz by Karlene Lukovitz

    The message is a humorous way to remind consumers of tuna's versatility. "People know that tuna is nutritious, inexpensive and high in Omega-3's, but they tend to think of using it only in a few ways, like sandwiches and tuna-noodle casseroles," says Steve Levit, chief creative officer, McCann Erickson. ...Read the whole story

  • retail Wal-Mart Relaunches Private-Label Line by Sarah Mahoney

    Increasingly, chains are expanding into higher-end products, proving that "upscale generics" may no longer be an oxymoron. Among the 80 new products that will be available in Walmart stores, for example, are thin-crust pizza, fat-free caramel swirl ice cream, and organic cage-free eggs. And Safeway just announced a new private-label seafood line called Waterfront Bistro. ...Read the whole story

  • strategy Athletes' Endorsements A Hit For Online Advertisers by Gavin O'Malley

    Insight Express finds that when banner ads featuring video and still images of pro athletes were tested against the same ads with no endorsement, there was a 180% increase in unaided brand awareness, along with a 56% improvement in message association, where participants correctly absorbed the attributes of tested products and services. ...Read the whole story

  • Who Buys Books? by

    Top 10 DMAs in which live adults who bought more than one book in the last year: 1 Washington, D.C. (Hagerstown, Md.) 2 Seattle/ Tacoma ... ...More

report Carefree or Not? by Susan Nelson

Apparently, to be considered a carefree brand you need to be either chewing gum, funny or targeted to kids. Making "free" part of your name ... ...More

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