New spots show Hispanic consumers looking for--and getting--answers about insurance companies, agents and types of coverage. V-me's PBS-type environment makes it a "credible service … Read the whole story

Says Ford's Kevin Schebil of the company's Toby Keith tour tie-in: "It gives us an opportunity to target a lifestyle category that aligns with … Read the whole story

Print ads for the Adamo, which takes its name from the Latin term "to fall in love," take a decidedly fashionable approach with models … Read the whole story

The campaign is paired with an online "Super Big Taste Bailout" promo where consumers can nominate a friend who needs a bailout; two winners … Read the whole story

The message is a humorous way to remind consumers of tuna's versatility. "People know that tuna is nutritious, inexpensive and high in Omega-3's, but … Read the whole story

Increasingly, chains are expanding into higher-end products, proving that "upscale generics" may no longer be an oxymoron. Among the 80 new products that will … Read the whole story

Insight Express finds that when banner ads featuring video and still images of pro athletes were tested against the same ads with no endorsement, … Read the whole story