The idea was developed as a way to articulate the RX brand. "The inspiration started first with the product," says the executive media director … Read the whole story
Top 10 DMAs in which live adults who went camping in the last year: 1 Portland, Ore. 2 Seattle/ Tacoma 3 Spokane, Wash. 4 … Read the whole story
Skittles has shown that it understands a fundamental tenant of social media -- listen to your users. Read the whole story
This allergy season, the brand will donate $1 to the National Safety Council for every consumer who visits www.cleartodrive.com and takes an online pledge … Read the whole story
"Dos Equis has been extremely successful in driving brand growth in our core markets," says the vice president of marketing. "We thought this was … Read the whole story
New ads for the company's soft lines don't mean it is letting up on its marketing push in appliances, a key area for the … Read the whole story
Hyundai plans to issue a global guideline for all its subsidiaries and distributors worldwide in order to unify the look and feel of all … Read the whole story
Bland tableside guacamoles are being reinvented as consumers look for fresh, healthy ways to snack. Freshly made, hand-mashed, chunky varieties that can be customized … Read the whole story