Tuesday, March 24, 2009
  • Gap Tests Banana Republic Spin-Off

    The move has its detractors. "Sure, accessories are appealing--they take up less space, the margins are higher, you can do more in the way of product differentiation," says a retail consultant. "But look at Coach, and there's--never been a better accessories chain. Even Coach is doing lousy in this economy. It's not that simple." ...Read the whole story

  • Drug-Free America Effort Goes Mobile

    The pro bono effort uses banner ads from two ongoing interactive efforts--the teen-oriented "Check Yourself" and the parent-aimed "Time to Talk"--reformatted to work on mobile platforms. Once at the mobile WAP sites, parents can sign up to receive their first "talk tip" via text message, and teens can use the Check Yourself site to examine their relationship with drugs and alcohol and share the site with friends via text messaging. ...Read the whole story

  • Subaru Backs ASPCA With Festivals

    Subaru will have colorfully wrapped, co-branded Subaru vehicles, local support, and additional events, in six communities. Additionally, all Subaru dealers in the U.S. will be able to partner with ASPCA-recommended local animal welfare organizations to host Subaru Adoption Days, which will take place at Subaru dealerships, an animal shelters, and local parks and malls. ...Read the whole story

  • Audi Takes Spin As Yankees Luxury Vehicle

    "The Yankees organization is and virtually always has been the model professional baseball franchise," says an Audi spokesperson. "This relationship helps to increase the Yankees' profile with high-end consumers, while it helps Audi elevate our brand awareness in the key New York market." ...Read the whole story

  • Purina Lets Pets Get In On The Viral Act

    In addition to its viral nature, the Beggin' Time application will be promoted through online banner ads on Purina Web sites. It will also be featured on the Web sites of CBS Radio stations, which will run examples of the video (think, perhaps, Barack Obama and a Portuguese Water Dog) in streams and pre-rolls, as well as in banner advertising. ...Read the whole story

  • Weight Watchers Adds 13 New Products

    The new products will be supported by online and print ads, outreach to food bloggers and presence on WW's Facebook page, according to WW International licensed foods spokesperson Jenny Doppelt. The themes being used are variations on "sensible deliciousness" and "Stop Dieting, Start Living." ...Read the whole story

  • ExxonMobil Launches TV Series

    ExxonMobil this week will launch a new, weekly 30-minute television series devoted to motorsports called "Mobil 1 The Grid." The show will debut on SPEED at 1 a.m. EST on Friday. Developed by Sunset + Vine, a sports television distribution and production company, it is a news-style program with features, personality profiles and news about American LeMans Series (ALMS), Mobil 1 Porsche SuperCup, Indy Racing League (IRL), NASCAR and Formula One (F1). Along with the Mobil 1 brand's status as the "Official Motor Oil of NASCAR," the brand has also had long-time associations with Vodafone McLaren Mercedes' F1 team and ... ...Read the whole story

  • Yahoo Taps Elisa Steele For CMO Post

    Elisa Steele has joined Yahoo as chief marketing officer. Steele is responsible for Yahoo's brand, its global marketing strategy and its marketing functions including brand marketing, audience marketing, corporate communications, insights, policy and privacy, community affairs, and related central teams. She reports to Yahoo CEO Carol Bartz. Prior to joining Yahoo, Steele was senior vice president of corporate marketing at NetApp, where she led the company's global brand strategy including global communications, corporate relations, and integrated marketing functions. Her work at NetApp included strategically repositioning the brand in the category and a major global relaunch.--Karl Greenberg ...Read the whole story

  • Walgreens: Rx Sales Gaining
Who's Using Facial Moiturizers?

Top 10 DMAs in which live adults who used a facial moisturizer more than once in the last seven days: 1 Seattle/ Tacoma 2 Detroit 3 St. Louis 4 Washington, D.C. (Hagerstown, Md.) 5 Atlanta 6 ...More

  • Something's Fishy

    Visa's "Aquarium" ad, while well done, misses its mark by running on "Apprentice" and "American Idol." ...More