Marketing Daily Issues for April 2009
- Marketing Daily - Thursday, April 30, 2009
- Estee Lauder Makes Big Changes At Top by Karl Greenberg
- For Sprint, Internet's Immediacy Demonstrates 'Now' Of Network by Aaron Baar
- Toasted Head Fires Up Fans Via Facebook by Karlene Lukovitz
- General Mills Network Taps Blogger Moms by Karlene Lukovitz
- Polk: Most Consumers Will Buy Vehicles In Next Two Years by Karl Greenberg
- Sustainability Counts: 54% Of Grocery Shoppers Favor Greener Brands by Sarah Mahoney
- Aggressive Promotions Working For Burger King by Karlene Lukovitz
- Kohl's Collects Green Honors
- MLB: Buy A Jersey, Get A Ticket
- Who's Been Ice Skating? Commentary by None
- The Future Of Luxury Commentary by Richard Baker
- Marketing Daily - Wednesday, April 29, 2009
- HMO Giant Adds Spots To 'Thrive' Effort by Les Luchter
- True Value Positions Self As 'Hardwarian Master' by Aaron Baar
- Crocs Launches Prepair, Post-Workout Footwear by Sarah Mahoney
- Cancer Center Launches National Campaign by Karl Greenberg
- Edmunds: Ford Will Outperform Imports by Karl Greenberg
- Church's Chicken Pairs Twitter, Good Works by Karlene Lukovitz
- Volvo Exclusive Sponsor For Edmunds Mobile by Mark Walsh
- Clear Channel Radio Axes Corporate Marketing
- Verizon Wireless To Sponsor 'Fearless' Tour
- Dealers Association on Pontiac's Demise
- Kia Soul To Be Painted At 'Adult Swim'
- Whole Foods Launches Mother's Day Contest
- Who's Been Skiing? Commentary by None
- Social Media: Hype Versus Utility Commentary by Paul Newnes
- Marketing Daily - Tuesday, April 28, 2009
- GM To Focus On Four 'Keeper' Brands by Karl Greenberg
- OMG! Teens Slash Clothing Spending by Sarah Mahoney
- Cheerios-Discovered Authors Get Book Deals by Karlene Lukovitz
- Gillette Is 'Stayin' Alive' With Viral Effort by Karl Greenberg
- Kodak Invites Fans To Fantasy Golf Game by Aaron Baar
- Nike Tunes De La Soul
- Verizon Revenues Up In Q1
- Bristol-Myers Calls For Entries
- Shoppers Still Lovin' On Walmart
- Krispy Kreme Intros Minis With Car Sweeps
- 4 Steps To Improved One-To-One Marketing Commentary by Marcel Holsheimer
- Marketing Daily - Monday, April 27, 2009
- Mini Plans Big Events For Golden Milestone by Karl Greenberg
- Report: Private-Label Use Tops 97% by Sarah Mahoney
- Study Finds Latinas Ambitious, Nurturing by Aaron Baar
- Premium Foods, Beverages Redefine Simplicity by Karlene Lukovitz
- Ford Joins Audi Inside New Yankee Stadium by Karl Greenberg
- Uggs Regains Its Fashion Footing
- Teen Downloads Billionth App From Apple
- Marble Slab Creamery Rebranding
- The View From Your Window Commentary by None
- The Battle Between Art & The Algorithm Commentary by Ben Malbon
- Marketing Daily - Friday, April 24, 2009
- J.D. Power: Awful Auto Sales Stabilizing by Karl Greenberg
- Marketers Hustle To Launch 'Econo-Chic' Products by Sarah Mahoney
- LG Inks Heidi Klum For Fashionista Approach by Aaron Baar
- MLB, 'People' To Honor 'All-Stars Among Us' by Karl Greenberg
- Survey: Metrics Biggest Integration Obstacle by Karlene Lukovitz
- Revamped Facebook Pages Aid Branded Apps by Mark Walsh
- EA Creates Sports Complex For PS3
- Ford Reportedly Wants Dealer Concessions
- Subaru Backs Retail Tour
- Sears Tool Helps Reduce Carbon Footprints
- Dos Equis Tours For Cinco de Mayo
- Domino's Does House Parties
- The View From Your Window Commentary by None
- Six Small Steps Commentary by Linda Kaplan Thaler
- Marketing Daily - Thursday, April 23, 2009
- MLB, Disney Go To Bat For 'G-Force' by Karl Greenberg
- AT&T Cites Economy As Revenues Fall by Aaron Baar
- Fresh & Easy Losses Doubled; Format Revamped by Sarah Mahoney
- SunChips Keeps Building Green Momentum by Karlene Lukovitz
- Online Strategy Is Key For Hotels, Firm Finds by Karl Greenberg
- Dove Breaks For Real-Life 'Gossip Girls' by David Goetzl
- Verizon, Los Tigres Team In Promo
- Lipton Intros Sparkling Green Tea
- Porsche: Test Drives Work Better Than Hood Cash
- 'Hills' Star Partners With Kohl's On Clothes
- Top 10 Latino Performers Commentary by None
- The Myopic Misunderstanding of SEM Commentary by Michael Fassnacht
- Marketing Daily - Wednesday, April 22, 2009
- Pizza Hut 'Twintern' to Guide Twitter Presence by Karlene Lukovitz
- Cotton Incorporated Updates 'Touch, Feel' Campaign by Karl Greenberg
- Credit Card Rewards Pass Frequent Fliers by Les Luchter
- Chevron Touts Texaco Gas In 'Tex Message' Ads by Aaron Baar
- Index Finds Four Beer Brands Worth Retiring by Karl Greenberg
- McDonald's Rolls Out In-Store Channel by David Goetzl
- M&M's Plays Hoops With The NBA
- P&G Changes Leadership In Prestige
- Vespa Gets Frequent Flyer Miles
- 'Product Of The Year' Calls For Entries
- Top 10 Green Vehicles Commentary by None
- How To Become 'Their' Brand Commentary by Manila Austin
- Marketing Daily - Tuesday, April 21, 2009
- Kia, Microsoft To Promote Soul On Xbox by Karl Greenberg
- Mitsubishi Digital Taps Facebook For Promo by Aaron Baar
- Vespa Enlists Singers For Calif. 'Experiment' by Karl Greenberg
- S&P Downgrades Macy's And Penney To Junk by Sarah Mahoney
- Go Mobile: Puma Strikes Major Deal For Volvo Race by Wayne Friedman
- Smarthome Launches Online Sweepstakes
- Kellogg Pulls 'False' Claim From Cereal Ad
- Timberland Kicks Off National Donation Effort
- Hasbro Earnings, Revenues Off In Q1
- Brand Keys: Mom Won't Get Fewer Flowers
- The View From Your Window Commentary by None
- IPod Didn't Kill The Radio Star Commentary by MJ Keehn
- Marketing Daily - Monday, April 20, 2009
- Coke Taps YouTube, Facebook For Sprite by Karl Greenberg
- Mother's Day Spend Expected To Go Down by Sarah Mahoney
- Olive Oils Face Slower Growth Ahead by Karlene Lukovitz
- Pessimism Sets In Among 'Luxury Consumers' by Les Luchter
- Q&A: A Fresh Look At 50 by Sarah Mahoney
- ANA Warns FCC Against Push For Ad Ratings by Karl Greenberg
- More Weigh Efficiency In Buying Electronics by Aaron Baar
- Mattel's Sales Tumble; Posts Loss
- The View From Your Window Commentary by None
- The Brand Plays On Commentary by James R. Gregory
- Marketing Daily - Friday, April 17, 2009
- SunChips Rolling Out Compostable Package by Karl Greenberg
- Sponsors Line Up To Back Green Apple Festival by Les Luchter
- Post Shredded Wheat Celebrates Non-innovation by Karlene Lukovitz
- NPD Forecasts Hike In Entertainment Spend by Karl Greenberg
- Macy's Launches Eco Marketing Campaign by Sarah Mahoney
- Gillette Enters 70th Year Of MLB Sponsorship by David Goetzl
- RadioShack Tunes In New Creative AOR
- Krispy Kreme's Financials Improve
- The View From Your Window Commentary by None
- Telemarketer Rule Is Opportunity Knocking Commentary by Mark Friedman
