• food SunChips Rolling Out Compostable Package by Karl Greenberg

    Thomas Oh, who directs the brand, says the choice of making SunChips the first brand to get the new packaging was easy. "Our consumers very much want a healthier snack, and we realized a couple of years ago that those same consumers have an interest in what's healthy for the planet," he says. "From an organizational standpoint, SunChips is the lead brand for communications around sustainability initiatives." ...Read the whole story

  • trends Sponsors Line Up To Back Green Apple Festival by Les Luchter

    Earth Day Network has also teamed up with the Organic Trade Association and MusicMatters for the fifth year of Go Organic! for Earth Day, which has just launched a new iPhone application. People with the app can find local Earth Day events as well as stores in 10 major markets that are offering $12 coupon books for CLIF Bar, Van's, R.W. Knudsen Family and other brands. ...Read the whole story

  • food Post Shredded Wheat Celebrates Non-innovation by Karlene Lukovitz

    "There's been a marked change in American values, with a greater desire for honesty, trustworthiness and security during a time of economic and societal uncertainly," says Kelley Peters, director of integrated insights and strategy for Post Foods. "Post's marketing messages underscore that Shredded Wheat has always been a simple, honest brand, and one of the healthiest foods on the grocery shelf." ...Read the whole story

  • research NPD Forecasts Hike In Entertainment Spend by Karl Greenberg

    Nearly three-quarters of those surveyed expect to spend the same amount or more on movies in cinemas. The firm says theatrical movies are poised for growth because last year only 66% survey respondents said they would spend the same or more in theaters. NPD says 65% will spend the same or more on video games, and 60% will spend the same or more on CDs. Print media experienced the only declines in spending on entertainment. ...Read the whole story

  • retail Macy's Launches Eco Marketing Campaign by Sarah Mahoney

    While Earth Day is actually next Wednesday, Macy's is also linking the campaign to its One Good Turn National Charity Shopping Day on April 25. Shoppers who make a $5 donation to the National Park Foundation -- either in the store or online -- get an all-day shopping pass, which entitles them to 20% off most clothing, and 10% off most home items. ...Read the whole story

  • packaged goods Gillette Enters 70th Year Of MLB Sponsorship by David Goetzl

    Procter & Gamble has signed a new deal with Major League Baseball that will take the marketer's Gillette brand through its 70th year as an official MLB sponsor and into the next decade. MLB said its relationship with the razor marketer is "the longest-running sponsorship association of any U.S. sports league." ...Read the whole story

insights Telemarketer Rule Is Opportunity Knocking by Mark Friedman

It offers a strategic opportunity to impact long-term success by enabling more targeted, effective marketing to improve brand loyalty and create new sales opportunities. ...More

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