• financial services HMO Giant Adds Spots To 'Thrive' Effort by Les Luchter

    They are the latest elements of Kaiser Permanente's five-year-old, $50-million-per-year campaign. This year's effort involves online, radio, print, and outdoor -- including bus and train wraps, cinema spots, ads in public transit areas, and displays in gyms. ...Read the whole story

  • retail True Value Positions Self As 'Hardwarian Master' by Aaron Baar

    "Elevating the role that the True Value associate plays in solving problems for customers has always been a key component in what we communicate," Carol Wentworth, True Value's vice president of marketing, tells Marketing Daily. "This takes it a step further and really demonstrates the real expert knowledge they have and the relationships they build with customers." ...Read the whole story

  • retail Crocs Launches Prepair, Post-Workout Footwear by Sarah Mahoney

    Ads will run in such publications as Triathlete, Men's Health, and Runner's World, aimed at avid runners, as well as a TV spot featuring endorser Matty Reed, 2008 U.S. Olympic Triathlete. Prepair has also been named the official recovery shoe for the Road Runners Club of America as well as several other sports groups, and it will maintain a strong presence at leading marathons. ...Read the whole story

  • health Cancer Center Launches National Campaign by Karl Greenberg

    Heather Bunch, group media director at The Richards Group, says that the hospital wants to build national brand awareness. The national media plan comprises a combination of general-market media and the health vertical. Print will run in "everything from Texas Monthly to Prevention and The New Yorker," she says, with TV running primarily in Southern states. Online ads are running in portals such as Yahoo. ...Read the whole story

  • automotive Edmunds: Ford Will Outperform Imports by Karl Greenberg

    Ford's situation has positives and negatives. "The good news is they are definitely going to have improved market share, but their sales are still down, says Edmund's Jesse Toprak. Ford is benefiting from bad news at GM and Chrysler. "We have seen that in transaction data and on Edmunds.com, where more people looking for domestic cars are likely to consider Ford," he says. ...Read the whole story

  • restaurants Church's Chicken Pairs Twitter, Good Works by Karlene Lukovitz

    The QSR's ad campaign -- themed "You Know What Good Is" and featuring interviews with real Church's fans in an urban setting -- looks to expand on the success of 2007's "I Know What Good Is" brand initiative. The commercials are backed by a track of an urban remix of the original "I Know What Good Is" jingle. ...Read the whole story

  • automotive Volvo Exclusive Sponsor For Edmunds Mobile by Mark Walsh

    "What we've created for Volvo is a destination that will drive high consumer engagement and also give them the tools to steer consumers into their dealerships," said Steven Rosenblatt, senior vice president of ad sales for Quattro Wireless. He added that the marketing effort includes mobile video and access to a Twitter page where users can share comments on the XC60. ...Read the whole story

  • Who's Been Skiing? by

    Top 10 DMAs in which live adults who went cross-country or downhill skiing in the last year: 1 Denver 2 Colorado Springs/ Pueblo, Colo. 3 ... ...More

point-of-view Social Media: Hype Versus Utility by Paul Newnes

If you even suspect a technological medium is at the peak of inflated expectations, go for a pure visibility campaign at your peril. ...More

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