Friday, May 15, 2009
  • Kraft Woos Gen Y With Miracle Whip Effort

    Themed "We are Miracle Whip. And we will not tone it down," TV ads are set to a jangly soundtrack from rock band The Datsuns, featuring people who "proudly embrace the flavor of Miracle Whip without apology," says a Kraft spokesperson. "We will not be quiet," the voiceover says. "We will not blend in." ...Read the whole story

  • Remaining Dealerships To Sell All 3 Chrysler Brands

    Chrysler will redistribute new vehicles and parts to the remaining dealer network. The court has also approved a motion vis à vis Chrysler's agreement with GMAC Financial Services to provide the automotive financing products and services to the company's dealers and customers henceforth. That deal makes GMAC Financial Services the preferred lender in North America. ...Read the whole story

  • Hamburgers, Ice Cream, Coffee Come To Life On Dixie

    The multi-media campaign, launched by the company's Professional Food Services Solutions, includes three main characters -- Hamburger, Coffee and Ice Cream -- which give customers a first-hand look at what it is like "going out on Dixie." The campaign includes print, interactive and video elements. Beginning in June, the print ads will appear in vertical foodservice magazines. ...Read the whole story

  • U.S. Cellular Offers Customers Fresh Batteries

    The program, which is based on a test the company undertook last year, is the first of its kind for the wireless telecommunications industry. While it's possible competitors might launch similar programs, CMO Alan Ferber says U.S. Cellular is not concerned. "We think our strategy is unique, and our program is built around customer service," he says. "We don't think that's high on our competitors' priority lists." ...Read the whole story

  • Toyota Expected To Keep Lead In Global Auto Race

    "We see China and India as key drivers of growth, as vehicles become attainable for an increasing percentage of these countries' huge consumer populations," said Uwe Biastoch, director of global forecasting at Polk. "Like Tata Motors with the recent launch of the low-cost Nano in India, manufacturers that innovate and produce market-specific products will be successful in emerging markets." ...Read the whole story

  • Ben & Jerry's Launches New Flavor, Contest

    The company's "Do The World A Flavor" contest gives "Flavor Guru" consumers the chance to "create the perfect ice cream" flavor online. "To take part, just mosey over to our online flavor lab, whip together the ice cream of your dreams and give it an appropriately appealing name. You can design your own pint and send to all your friends, for bragging rights." ...Read the whole story

  • Sales Fall Again At Whole Foods Market

    As consumers continue to cut back on food spending, Whole Foods Market says that while overall sales for its second quarter were in line with last year's results, comparable store sales fell 4.8%, and identical-store sales dropped 5.8%. "Despite flat sales year over year, we exhibited strong expense control leading to a 10% increase in income from operations," the company says. --Sarah Mahoney ...Read the whole story

  • Gay/Lesbian Group Honors Levi's, Wells Fargo

    The Gay & Lesbian Alliance Against Defamation (GLAAD) is launching an Advertising Media Program as part of its national lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation work, and that it will also honor Levi's and Wells Fargo with Special Recognition awards for their ongoing commitment to LGBT-inclusive advertising. The Media Program will monitor ads for defamation, and "work to ensure fair and accurate representations of the LGBT community. Advertising plays a vital role in how people view the world and our community," the group says. "We are thrilled to expand our media advocacy work on behalf of ... ...Read the whole story

  • Aaron's Gets Lakewood Amphitheatre Name
  • Hamer Goes To Katz Marketing
  • Brazil Launches Tourism Campaign 'Now'
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