Friday, May 22, 2009
  • Toyota Launches 'Rock The Space' For Musicians

    As part of the deal with MySpace, artists who submit an original MP3 demo can also create a "widget," a viral rich-media component shaped like a demo tape that MySpace users can add to their profiles and use to post comments on the Toyota Music profile. ...Read the whole story

  • J.D. Power: Customers Not Committed To Their Banks

    "Banks with high brand image scores typically engage in practices that focus on strong communication with customers, such as welcoming them to the branch office or following up on problems," says the consultancy's Michael Beird. "By focusing on aspects most critical to the banking experience, banks can win the favor of their customers." ...Read the whole story

  • Boost Mobile Adds Star Power To 'Unwronged'

    IndyCar driver Danica Patrick will appear in two commercials, with the first one breaking during the Indianapolis 500 on Sunday. In one, the driver illustrates the "wrongs" of other companies' prepaid phone plans by putting Patrick's pit crew in skimpy women's clothing (such as tube tops and high heels). "Think that's wrong?" Patrick asks before comparing other prepaid mobile plans to Boost's. ...Read the whole story

  • Consumers To Spend Less On Graduation Gifts

    Still, experts say, even in a down economy, this particular segment of Gen Y has considerable economic impact. While the Millennial "echo boom" peaked in 1990 -- which means those kids are likely finishing up their freshmen year at college -- the birth rate was still quite high in 1991 (with 4.16 million births) and 1992 (4.11 million births). ...Read the whole story

  • Klondike Creates Online 'Man Cave'

    This latest campaign, dubbed "What Would You Do for a Klondike Bar NOW?," commences today with the launch of an official brand site, KlondikeBar.com. It features two distinct entry points: "The Freezer," a section offering product news and brand information (now live) and "The Man Cave," a "lounge" designed for the brand's core customer base of men aged 25 to 45. ...Read the whole story

  • Auto Industry Lumbering Toward Turnaround?

    J.D. Power and Associates says the rate of decline in new-vehicle retail sales has slowed this month versus the last 12 months, but what the firm calls "a high level of consumer uncertainty" means retail sales are still flat. And there will be a delay in market recovery of two to three months beyond the spring selling season. ...Read the whole story

  • Gap Slump Continues

    Gap Inc. says its first-quarter profits fell to $215 million, from $249 million a year ago, while sales slipped to $3.13 billion from $3.38 billion last year. On a same-store basis, the San Francisco-based company's same-store results dropped 8% for the quarter -- an improvement from the first quarter last year, when sales decreased 11%. At its Gap North America division, same-store sales fell 12% for the quarter, at Banana Republic 13%, at Gap International, 4%, and at Old Navy -- the division that has been one of the worst performers of late -- the decline was just 3%. (In ... ...Read the whole story

  • Acura Touts Safety, Resale Value In New Push

    Acura has launched a spring campaign that touts the Honda Motor luxury division for best resale value for a luxury brand and first and only brand to have a full line of 5-Star Crash-Safety Rated vehicles. The effort, via rp&, a division of Honda's longtime agency RPA, targets in-market luxury consumers and positions Acura as the smart luxury brand to buy today. Two spots are running on NBA Conference Finals and Championship Series on ABC and ESPN. Radio will air in select markets. Each begins with a montage of competitive luxury cars with voiceover describing the decisions one has to ... ...Read the whole story

  • State Farm Teams Up With Live Nation In Promo
  • Downy 'Touch Of Comfort' Provides Quilts
  • Land O'Lakes Plans Loyalty Club Revamp
  • Obama Eyes Consumer Financial Protection Unit
  • Correction
Have A Great Holiday

Marketing Daily will not be published on Monday, May 25, in observance of Memorial Day. Have a safe and happy holiday. We'll be back on Tuesday. ...More