• automotive Toyota Launches 'Rock The Space' For Musicians by Karl Greenberg

    As part of the deal with MySpace, artists who submit an original MP3 demo can also create a "widget," a viral rich-media component shaped like a demo tape that MySpace users can add to their profiles and use to post comments on the Toyota Music profile. ...Read the whole story

  • financial services J.D. Power: Customers Not Committed To Their Banks by Tanya Irwin

    "Banks with high brand image scores typically engage in practices that focus on strong communication with customers, such as welcoming them to the branch office or following up on problems," says the consultancy's Michael Beird. "By focusing on aspects most critical to the banking experience, banks can win the favor of their customers." ...Read the whole story

  • telecom Boost Mobile Adds Star Power To 'Unwronged' by Aaron Baar

    IndyCar driver Danica Patrick will appear in two commercials, with the first one breaking during the Indianapolis 500 on Sunday. In one, the driver illustrates the "wrongs" of other companies' prepaid phone plans by putting Patrick's pit crew in skimpy women's clothing (such as tube tops and high heels). "Think that's wrong?" Patrick asks before comparing other prepaid mobile plans to Boost's. ...Read the whole story

  • retail Consumers To Spend Less On Graduation Gifts by Sarah Mahoney

    Still, experts say, even in a down economy, this particular segment of Gen Y has considerable economic impact. While the Millennial "echo boom" peaked in 1990 -- which means those kids are likely finishing up their freshmen year at college -- the birth rate was still quite high in 1991 (with 4.16 million births) and 1992 (4.11 million births). ...Read the whole story

  • food Klondike Creates Online 'Man Cave' by Karlene Lukovitz

    This latest campaign, dubbed "What Would You Do for a Klondike Bar NOW?," commences today with the launch of an official brand site, KlondikeBar.com. It features two distinct entry points: "The Freezer," a section offering product news and brand information (now live) and "The Man Cave," a "lounge" designed for the brand's core customer base of men aged 25 to 45. ...Read the whole story

  • automotive Auto Industry Lumbering Toward Turnaround? by Karl Greenberg

    J.D. Power and Associates says the rate of decline in new-vehicle retail sales has slowed this month versus the last 12 months, but what the firm calls "a high level of consumer uncertainty" means retail sales are still flat. And there will be a delay in market recovery of two to three months beyond the spring selling season. ...Read the whole story

  • Have A Great Holiday by

    Marketing Daily will not be published on Monday, May 25, in observance of Memorial Day. Have a safe and happy holiday. We'll be back on ... ...More

insight 3 Questions That Drive Successful Brand Extensions by Denise Lee Yohn

Following these brand extensions best practices should enable you to answer a confident "yes" to the ultimate question: "Will the brand extension be a success?" ...More

Follow MediaPost