• BMW Mini Launches 'True Blood' Campaign by Karl Greenberg

    BMW's Mini USA division is launching a campaign aimed at vampires. Actually, the effort is from HBO -- and although it seems like a Mini campaign, it's really to promote the show "True Blood." The effort, for the second season of the show extends last year's launch campaign centering on faux ads for the eponymous blood substitute. ...Read the whole story

  • retail Online Lipstick: Internet Sales Gaining by Sarah Mahoney

    "Consumers are clearly showing us that they value this avenue for beauty," says the NPD Group. "The Internet crosses all channels from traditional brick-and-mortar stores, to TV, to direct sellers. There is still room for more Internet shoppers to buy through Web sites, instead of going somewhere else to make the actual purchases." ...Read the whole story

  • So Sue Me: Advertisers Quick To Cry Foul by Tanya Irwin

    Advertisers seem to be on a litigious streak, with the latest example a lawsuit by the maker of Ball Park hot dogs against Kraft Foods Inc.'s Oscar Mayer brand. ...Read the whole story

  • Functional Food Growth Slows by Karlene Lukovitz

    While many categories would have welcomed 6% growth last year, that represented a slowdown for functional foods, which grew by 8% in 2007. ...Read the whole story

  • financial services How Low Can They Go? Financial Services Firms' Customer Advocacy Rankings Falter by Tanya Irwin

    Financial services firms have sunk to their lowest rating ever in Forrester Research Inc.'s annual customer advocacy ranking. "Given the mistrust and anger that consumers currently have toward the financial services sector, customer advocacy has never been more relevant," said Forrester Research Vice President and Principal Analyst Bill Doyle in a statement. ...Read the whole story

advice Social Media Can Boost Trust by John Gray

To successfully integrate social media into your marketing strategy, there are a few things you should keep in mind. ...More

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