Marketing Daily Editions for May 2009
Marketing Daily - Thursday, May 14, 2009
Who Goes To The Movies?
Dr Pepper Kicks Off 'la Vida23' Campaign
Macy's Posts $88 Million Loss; Beats Estimates
How Are Our Brands Doing?
NBA Launches Digital Broadcast
Huggies And Pull-Ups Launch Hispanic Effort
McDonald's, Fox Sign Global Movie Tie-In Deal
Porsche Is Most-Recommended Brand
Survey Finds Fewer Drinking, Eating Out
Online Retail Bo-ring? Try Uninspired
Restaurant Fare Influences At-Home Snack Trends
Lands' End Offers Serene Bathing Suit Experience
Nissan Targets Active People Via Rodale
SAP Campaign 'Clarifies' Its Vision
Credit Cards Pass Travel In Loyalty Club Members
Verizon Boldly Goes Where No Phone Has Gone Before
Marketing Daily - Wednesday, May 13, 2009
AirTran To Offer Wireless Internet
Disney, Kodak Join For Cruise Line Promotion
P&G Touts Probiotics With National Move
Who's Watching Baseball?
Radio Needs To Get More Creative
Retailers Need More Ideas From CPG Execs
Wyndham Hotels Helps Travelers 'Save Summer'
Dos Equis Launches Effort Around 'Academy'
French's Mustard Twins Value Offer, Branding
Toyota Leverages 'Harmony' For Prius
Target Launches Charity Vote Via Facebook
All American Pet Does Movie Tie-In, Contest
Kellogg's Gardenburger Takes Act On Road
Consumers Embrace American Fashion Brands
Marketing Daily - Tuesday, May 12, 2009
Thanks For Eating Out, Mr. President
Kodak Sponsors BFF.TV Contest
Milk Gets Rid of Snake Hair In New Campaign
Kimberly-Clark Puts Reality Spin On Pull-Ups
Recreating Marketing
CSPI Targets Restaurant Food Sodium
Running On Teamwork
Chipotle Campaign Invites Video Combos
Troy-Bilt Aims National Effort At Gen X
InWindow Media Bows Snickers Campaign
Marketing Daily - Monday, May 11, 2009
AT&T Launches New Pre-Paid Plan
Sears To Launch Social Networking Sites
Toyota Takes Hit In Fiscal 2009
AutoTrader Changes Home Page
Jeep Terminates Big Effort For Warner Film
Take A Page From Camel
A Cure For Brand O.C.D.
Study: Shopping On The Internet? Bo-ring!
Heineken Touts Tecate Light In Dual Effort
Don't Expect Grilled To Replace Fried
BMW Z4 Roadster Takes Turn As Artist
Sprint To Take Over YouTube Page With Human Clock
Marketing Daily - Friday, May 8, 2009
Mars Launches 'Relief Act' Sampling
'On-Boarding' For More Productive Agency Relationships
Wal-Mart Tests Mail-In Rx Concept
Pepsi Debuts Baseball-Themed Ad
Top 10 UK Credit Card Brands
GE Launches 'Healthymagination' Program
Levi's Campaign Supports Harvey Milk High School
Staples Taps Tilson For Back-To-School Campaign
IKEA, Johnson & Johnson Are Most Reputable
Mintel: Plastic Is Plummeting
AT&T, Jasper Wireless In Strategic Pact
Starbucks Coupons Promote Grocery Products
Ford Targets Women Via AOL Latino, 'Essence'
Aflac Teams 'Up' With Disney-Pixar
Johnsonville Sausage Intros 'Ville' Campaign
April Sales Get Boost From Late Easter
InterContinental Hosts Bed-Jumping Event
Marketing Daily - Thursday, May 7, 2009
Comcast Joins Green Day Blitz
Anheuser, Live Nation Re-Up Sponsorship
Tide Bottle Caps Going Yellow
Top 10 'Decade-Defining Brands'
Chrysler Launches May Incentives
Nissan Goes Mobile For Cube Launch
Defining Agency Fees And Incentives
NPD Finds Rise In Awareness Of Blu-ray Format
Ford Dangles 'Idol' Finale In Promo
Word Of Mouth Goes Far Beyond Social Media
NHL Email Campaign Takes Center Ice
Marketers Search For Social Media Metric
Marketing Daily - Wednesday, May 6, 2009
Publicis & Hal Riney Get A Shot Of Reposado From Tequila
The Rubber Hits The Road With NBA Nation
Wachovia Securities Rebranded As Wells Fargo Advisors
Crafting A Best-Practice Agency Scope Of Work Document
Who Goes To The Video Store?
Sears Vows To Invest In Web
Consol Energy Says Coal, Natural Gas Near Term Necessity
Kraft Profits Up 10%; Mac 'N Cheese, Pizza Rock On
Major Marketers Join For Contest
Online Retailers Sharpening Marketing Efforts
McD's Launches McCafe With An Accent On The 'E'
Avon Reports Sales Gains, Shifts Ad Spending
'Blame It On My Youth': Teens Aren't Quitting The Mall Just Yet
For New Campaign, Papa John Delivers -- Literally
Marketing Daily - Tuesday, May 5, 2009
Nationwide Insurance Selects New Creative Agency
VW's Talking Bug Gets Sibling In New Campaign
New Tools for Measuring the Marketer-Agency Relationship
Who Eats Frozen Pizza?
Baskin-Robbins Intros Soft Serve With 88-Cent Cone Offer
Vespa Markets Music On Pandora
VTech Holds LPGA Sweepstakes
Activision Brings Viewers Into the Game With Movie Tie-In For X-Men 'Wolverine'
TJX To Launch Joint Marketing For T.J. Maxx, Marshalls, Seek Shopping Interventions
Study: Organic Products Selling Strong Despite Economy
Restaurant Outlook: Glimmers Of Improvement?
Lyris: Marketers Track Campaigns Via Twitter
Marketing Daily - Monday, May 4, 2009
Starbucks Fights Back With Major Campaign
Boost Mobile Signs On As Danica Patrick's Sponsor
Chico's Hires Rochelle Udell
Is My Brand Right For Twitter?
Who Goes To Auto Shows?
MasterCard CEO Expects Marketing Spend To Grow
Country Inns Looks For Love With New Campaign
Hartford Financial Posts $1.2 Billion First-Quarter Loss
Teleflora Partners With HSN For Exclusive Bouquets
Bic Backs Major League Gaming to Tout Shavers
Marketing Daily - Friday, May 1, 2009
Honda Greens Concert Series
Mazda Grabs New Design Chief from VW
Beauty Product Maker Hires Marketer
AT&T Sponsors $5 Cover
Swine Flu Name Debated By Industry Groups
Five Rules For Retailing In A Recession
Who Uses Whole Coffee Beans?
J.D. Power: iPhone Tops In Customer Satisfaction
7-Eleven Gets Blown Up to Promote 'Terminator Salvation'
Tecate Sponsors Pacquiao Versus Hatton
Scott's Takes To The Air(waves) For New Birdseed Spot
'I Shop, Therefore I Rule:' Tracking The Empowered Shopper
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