Marketing Daily Issues for June 2009
Marketing Daily - Tuesday, June 30, 2009
Communication Innovation
Who's Buying Athletic Shoes?
Honda Extends 'Dreams' Corporate Effort
Foot Locker Taps JC Penney Exec As New Chief
Coors Backs Essence Music Fest
Southwest Gets Nod from U.S. Hispanic Chamber
Peet's Launches Bottled Iced Teas
T-Mobile Rolls Out 'Green Perks' Program
Retrevo Site Seeks To Simplify Buying Process
Hardee's Effort Integrates Major Mobile Element
New College Ads Use Humor To Find Students
Kia Hits The Road For The Vans Warped Tour
Action! Cinema Debut For Taco Bell Ads
Marketing Daily - Monday, June 29, 2009
Progresso Lauching High-Fiber Soups
Who Spends On Video Games?
Communication Innovation
Bausch & Lomb Launches SofLens Campaign
First Niagara Creates New Logo
Discovery's HowStuffWorks.com Launches Campaign
Ford Sees First-Mover Advantage In CARS Program
Dickies Expands Target With New Effort
Jackson Legacy To Follow Path Of Elvis, Lennon
Pumped-Up Marketing Boosts ConAgra
Recession Prompts Search For Cheaper Insurance
General Mills, Nike Among Tour De France Backers
Marketing Daily - Friday, June 26, 2009
The Apple Car
Jack In The Box To Carry Diet Dr Pepper
Who Buys The Most Gasoline?
Mortgage, Home Equity Direct Mail Volume Flattens Out
MetroPCS To Offer Flat-Rate International Calling
Ford Eyes Opportunity In 'Clunker' Confusion
Retail Shift Challenges Food, Beverage Brands
E-Tailers Step Up Analytics To Better Compete
Bing Investment Paying Off In Name Recognition
ING Direct Redesigns Planet Orange
Lexus Returns For More 'Web Therapy' Sessions
Marketing Daily - Thursday, June 25, 2009
PepsiCo, Calbee Form Strategic Alliance in Japan
Energizer Spies Opportunity, Expands 'To-Go' Line
Top 10 Non-Profit Brands
Wal-Mart: Melodrama In Aisle Three
P&G Communications Unit Shuffles People
Coke Backs FIFA Trophy Tour
Borders Launches Sweepstakes Promo, Space Camp
Microsoft Testing Online Energy-Usage Tool
PR Must Lead Way To Promised Land
Direct General Targets Lower-Income Consumers
Virgin Atlantic Debuts Social-Media Travel Site
YMCA, Salvation Army Dominate Nonprofit Brands
Chrysler Extends Deal With Six Flags
Healthier Offerings To Drive Confections Growth
Marketing Daily - Wednesday, June 24, 2009
Carl's Jr. Adds Indoor Direct In California
Budget Shoppers Boost Kroger
Frontline Plus Sponsors Dog Adoption Facebook App
Qdoba Mexican Grill Signs With Boston Red Sox
UN, Agencies Create 'Hopenhagen' For Climate Change
AT&T To Offer Homescreen Access To Social Media
Who Buys Lottery Tickets?
Carrier, Pricing Leave IPhone Slightly Vulnerable
Wells Fargo, Wachovia Double Up In New TV Spots
Survey Finds Fewer Than 20% Trust Food Safety
BBB Takes Slap At Wal-Mart's $700 Claim
Domestic Brands Improve In Power's Quality Study
Marketing Daily - Tuesday, June 23, 2009
5 Ways To Keep Documents Secure
Verizon Dangles Electronics For Bundled Sign-Ups
Burger King Touts 'Transformer'
Hormel To Market Mexican Food In U.S.
On Fridays, Ralph Lauren Targets Breast Cancer
Who Drinks Rum?
Infiniti Goes Deep With Digital For G Convertible
Bargain-Driven Shoppers Boost Walgreens Sales
New Site Makes 'Dunkin' Runs' Easier
Sears To Settle With FTC Over Online Tracking
Sprint Gets All Social In Products And Strategy
Study: 4 In 10 Smartphone Users Would Switch To IPhone
Marketing Daily - Monday, June 22, 2009
Costa Rica Campaign Aims For Last-Minute Travelers
Queen Latifah Launches Signature Scent
Who Eats Potato Chips?
Dear Delta Airlines
Southwest Airlines Sponsors NYC Lounge
Food Safety Bill's Passage Seems In The Bag
Burger King Apple Fries Headed For Supermarkets
Recession Fuels Auto Insurance Direct Marketing
Swag Swings: '08 Was 3rd-Highest At $18.1 Billion
'Cash For Clunkers' Could Revive Auto Segment
Marketing Daily - Friday, June 19, 2009
Who Uses Salad Dressing?
GEICO Shifts Ad Focus From Savings To Service
Eddie Bauer's Still Up There
Ford Gets More Respect From Consumers
Fontana Wines Inks Deal With Bowling Unit
ANA Mobilizes Members For Pharma Ad Tax Deductibility
Corona Extra Named Favorite Beer on Facebook
JetBlue Uses Carspaze Tech For Shopping Mall Ads
BBVA Compass Debuts First Ads Since Acquisition
Pepsi's AMP Energy To Stream Event Live On Facebook
Staples, Do Something Launch Back-To-School Event
Bayer Under The Gun For Prostate Cancer Claim
Once You Go Broadband, You Never Go Back
Marketing Daily - Thursday, June 18, 2009
Domino's Pizza Promotes 'American Legends'
New Balance Plays Up 'Made in the USA'
Comcast, McAfee Launch Safety Program
6 Affluent Life Styles, From Ivanka To Bono
Borders Organizes 'Trivia Smackdown' For Kids
Depend Launches Prostate Cancer Effort
Abercrombie & Fitch Gives Up On Ruehl Concept
A&W Restaurants Offer Free Floats, 90¢ Burgers
New Yellowbook Campaign Has Its 'Moments'
Hershey Dangles Cash, Prizes In Reese's Promo
Who Knew? Consumers Hate Offshore Call Centers
Kellogg Coupons Reward Hunger Relief Donations
NPD Finds Repair Shops Gain, In Short Term
Marketing Daily - Wednesday, June 17, 2009
Outdoor Effort Urges Drivers To Ring Off
Charles Schwab Launches 'Aggressive' Creative
Take Control of Your Brand ... Dot Com
Who Uses Mustard?
White Castle Offers Discounted Sliders
Denny's Extends Late-Night Menus
Families Buying More Organic Products: OTA
Southwest Airlines Offers 'Partnerpalooza' Sweeps
LG Uses Integrated Campaign For Film Tie-In
Toyota Dangles Social Element For Prius
Best Buy Sales, Profits, Advertising Down
Tropicana Promotes OJ As Daily Fruit Serving
'Nesties' Offer Brands Big-Spend Opportunity
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