Marketing Daily Issues for June 2009
- Marketing Daily - Tuesday, June 30, 2009
- Honda Extends 'Dreams' Corporate Effort by Karl Greenberg
- Retrevo Site Seeks To Simplify Buying Process by Aaron Baar
- Hardee's Effort Integrates Major Mobile Element by Karlene Lukovitz
- New College Ads Use Humor To Find Students by Sarah Mahoney
- Kia Hits The Road For The Vans Warped Tour by Karl Greenberg
- Action! Cinema Debut For Taco Bell Ads by Erik Sass
- T-Mobile Rolls Out 'Green Perks' Program
- Peet's Launches Bottled Iced Teas
- Southwest Gets Nod from U.S. Hispanic Chamber
- Coors Backs Essence Music Fest
- Foot Locker Taps JC Penney Exec As New Chief
- Who's Buying Athletic Shoes? Commentary by None
- Communication Innovation Commentary by Billee Howard
- Marketing Daily - Monday, June 29, 2009
- Ford Sees First-Mover Advantage In CARS Program by Karl Greenberg
- Dickies Expands Target With New Effort by Aaron Baar
- Jackson Legacy To Follow Path Of Elvis, Lennon by Karl Greenberg
- Pumped-Up Marketing Boosts ConAgra by Karlene Lukovitz
- Recession Prompts Search For Cheaper Insurance by Tanya Irwin
- General Mills, Nike Among Tour De France Backers by Wayne Friedman
- Bausch & Lomb Launches SofLens Campaign
- First Niagara Creates New Logo
- Discovery's HowStuffWorks.com Launches Campaign
- Progresso Lauching High-Fiber Soups
- Who Spends On Video Games? Commentary by None
- Communication Innovation Commentary by Billee Howard
- Marketing Daily - Friday, June 26, 2009
- Ford Eyes Opportunity In 'Clunker' Confusion by Karl Greenberg
- Retail Shift Challenges Food, Beverage Brands by Karlene Lukovitz
- E-Tailers Step Up Analytics To Better Compete by Sarah Mahoney
- Bing Investment Paying Off In Name Recognition by Aaron Baar
- ING Direct Redesigns Planet Orange by Tanya Irwin
- Lexus Returns For More 'Web Therapy' Sessions by Karl Greenberg
- Jack In The Box To Carry Diet Dr Pepper
- Mortgage, Home Equity Direct Mail Volume Flattens Out
- MetroPCS To Offer Flat-Rate International Calling
- Who Buys The Most Gasoline? Commentary by None
- The Apple Car Commentary by Fred Brown
- Marketing Daily - Thursday, June 25, 2009
- Energizer Spies Opportunity, Expands 'To-Go' Line by Aaron Baar
- Direct General Targets Lower-Income Consumers by Tanya Irwin
- Virgin Atlantic Debuts Social-Media Travel Site by Karl Greenberg
- YMCA, Salvation Army Dominate Nonprofit Brands by Sarah Mahoney
- Chrysler Extends Deal With Six Flags by Karl Greenberg
- Healthier Offerings To Drive Confections Growth by Karlene Lukovitz
- PepsiCo, Calbee Form Strategic Alliance in Japan
- Microsoft Testing Online Energy-Usage Tool
- Borders Launches Sweepstakes Promo, Space Camp
- Coke Backs FIFA Trophy Tour
- P&G Communications Unit Shuffles People
- Wal-Mart: Melodrama In Aisle Three
- Top 10 Non-Profit Brands Commentary by None
- PR Must Lead Way To Promised Land Commentary by Len Stein
- Marketing Daily - Wednesday, June 24, 2009
- Carrier, Pricing Leave IPhone Slightly Vulnerable by Aaron Baar
- Wells Fargo, Wachovia Double Up In New TV Spots by Karl Greenberg
- Survey Finds Fewer Than 20% Trust Food Safety by Karlene Lukovitz
- BBB Takes Slap At Wal-Mart's $700 Claim by Sarah Mahoney
- Domestic Brands Improve In Power's Quality Study by Karl Greenberg
- Carl's Jr. Adds Indoor Direct In California
- AT&T To Offer Homescreen Access To Social Media
- UN, Agencies Create 'Hopenhagen' For Climate Change
- Qdoba Mexican Grill Signs With Boston Red Sox
- Frontline Plus Sponsors Dog Adoption Facebook App
- Budget Shoppers Boost Kroger
- Who Buys Lottery Tickets? Commentary by None
- Marketing Daily - Tuesday, June 23, 2009
- Infiniti Goes Deep With Digital For G Convertible by Karl Greenberg
- Bargain-Driven Shoppers Boost Walgreens Sales by Sarah Mahoney
- New Site Makes 'Dunkin' Runs' Easier by Karlene Lukovitz
- Sears To Settle With FTC Over Online Tracking by Karl Greenberg
- Sprint Gets All Social In Products And Strategy by Aaron Baar
- Study: 4 In 10 Smartphone Users Would Switch To IPhone by Mark Walsh
- Verizon Dangles Electronics For Bundled Sign-Ups
- Burger King Touts 'Transformer'
- Hormel To Market Mexican Food In U.S.
- On Fridays, Ralph Lauren Targets Breast Cancer
- Who Drinks Rum? Commentary by None
- 5 Ways To Keep Documents Secure Commentary by Adi Ruppin
- Marketing Daily - Monday, June 22, 2009
- Queen Latifah Launches Signature Scent by Sarah Mahoney
- Food Safety Bill's Passage Seems In The Bag by Karlene Lukovitz
- Burger King Apple Fries Headed For Supermarkets by Karlene Lukovitz
- Recession Fuels Auto Insurance Direct Marketing by Tanya Irwin
- Swag Swings: '08 Was 3rd-Highest At $18.1 Billion by Karl Greenberg
- 'Cash For Clunkers' Could Revive Auto Segment by Karl Greenberg
- Costa Rica Campaign Aims For Last-Minute Travelers
- Southwest Airlines Sponsors NYC Lounge
- Who Eats Potato Chips? Commentary by None
- Dear Delta Airlines Commentary by Michael Williams
- Marketing Daily - Friday, June 19, 2009
- GEICO Shifts Ad Focus From Savings To Service by Karl Greenberg
- BBVA Compass Debuts First Ads Since Acquisition by Tanya Irwin
- Pepsi's AMP Energy To Stream Event Live On Facebook by Karlene Lukovitz
- Staples, Do Something Launch Back-To-School Event by Sarah Mahoney
- Bayer Under The Gun For Prostate Cancer Claim by Karl Greenberg
- Once You Go Broadband, You Never Go Back by Aaron Baar
- JetBlue Uses Carspaze Tech For Shopping Mall Ads
- Corona Extra Named Favorite Beer on Facebook
- ANA Mobilizes Members For Pharma Ad Tax Deductibility
- Fontana Wines Inks Deal With Bowling Unit
- Ford Gets More Respect From Consumers
- Who Uses Salad Dressing? Commentary by None
- Eddie Bauer's Still Up There Commentary by Robert Passikoff
- Marketing Daily - Thursday, June 18, 2009
- New Balance Plays Up 'Made in the USA' by Tanya Irwin
- New Yellowbook Campaign Has Its 'Moments' by Aaron Baar
- Hershey Dangles Cash, Prizes In Reese's Promo by Karl Greenberg
- Who Knew? Consumers Hate Offshore Call Centers by Sarah Mahoney
- Kellogg Coupons Reward Hunger Relief Donations by Karlene Lukovitz
- NPD Finds Repair Shops Gain, In Short Term by Karl Greenberg
- Domino's Pizza Promotes 'American Legends'
- A&W Restaurants Offer Free Floats, 90¢ Burgers
- Abercrombie & Fitch Gives Up On Ruehl Concept
- Depend Launches Prostate Cancer Effort
- Borders Organizes 'Trivia Smackdown' For Kids
- Comcast, McAfee Launch Safety Program
- 6 Affluent Life Styles, From Ivanka To Bono Commentary by Richard Baker
- Marketing Daily - Wednesday, June 17, 2009
- Charles Schwab Launches 'Aggressive' Creative by Tanya Irwin
- LG Uses Integrated Campaign For Film Tie-In by Aaron Baar
- Toyota Dangles Social Element For Prius by Karl Greenberg
- Best Buy Sales, Profits, Advertising Down by Sarah Mahoney
- Tropicana Promotes OJ As Daily Fruit Serving by Karlene Lukovitz
- 'Nesties' Offer Brands Big-Spend Opportunity by Karl Greenberg
- Outdoor Effort Urges Drivers To Ring Off
- Southwest Airlines Offers 'Partnerpalooza' Sweeps
- Families Buying More Organic Products: OTA
- Denny's Extends Late-Night Menus
- White Castle Offers Discounted Sliders
- Who Uses Mustard? Commentary by None
- Take Control of Your Brand ... Dot Com Commentary by Tom Kurz
