• financial services Charles Schwab Launches 'Aggressive' Creative by Tanya Irwin

    The six-week campaign is "definitely more aggressive" and includes more of an urgent call-to-action than Schwab normally engages in, says Nicole Portet, director of brand advertising. It includes national print, which breaks today in publications, including The New York Times and The Wall Street Journal and national TV, which breaks Friday. ...Read the whole story

  • telecom LG Uses Integrated Campaign For Film Tie-In by Aaron Baar

    LG has created a limited edition of its Versa phone, which includes Transformers-themed features like voice-tones, ringtones and wallpapers. The limited-edition phone is being promoted through online and in-store tactics, including a dedicated microsite www.uncoverlg.com, which includes an online video game and sweepstakes. ...Read the whole story

  • automotive Toyota Dangles Social Element For Prius by Karl Greenberg

    Doug Frisbie, Toyota national media manager, says gas-pump television is an ideal platform to talk about Prius. "Certainly, the time at pump is ... a good time to provide people with ad content but also with unique content about their communities. And all our research about the Prius consumer shows they are active in their communities; they want to connect with other people." ...Read the whole story

  • retail Best Buy Sales, Profits, Advertising Down by Sarah Mahoney

    The company has said that "connected digital solutions" are a key part of its growth strategy, and says that it continued "to see strong revenue and growth in mobile phones as a result of the expansion of Best Buy Mobile," increasing its domestic market share in mobile phones by approximately 100 basis points. ...Read the whole story

  • beverages Tropicana Promotes OJ As Daily Fruit Serving by Karlene Lukovitz

    The "Get Your Fruit On!" campaign, launching this month to tie in with National Fruit and Vegetable Month, looks to get the word out that 7 in 10 adults, as well as most children, aren't consuming the USDA-recommended four fruit servings - and that an eight-ounce glass of OJ delivers two of those servings. ...Read the whole story

  • research 'Nesties' Offer Brands Big-Spend Opportunity by Karl Greenberg

    A new study finds that once these women, ages 25 to 32, become engaged, they enter a three- to four-year period of planning their wedding, setting up their household, and having a baby, all of which motivates them to spend on brands, goods, and services to which they are apt to become loyal. ...Read the whole story

  • Who Uses Mustard? by

    Top 10 DMAs in which live adults who used mustard in the last six months: 1 Jackson, Miss. 2 Johnstown-Altoona, Pa. 3 Detroit 4 Little ... ...More

how-to Take Control of Your Brand ... Dot Com by Tom Kurz

It is crucial to capitalize on the Internet, while ensuring that your brand's online perception remains accurate and favorable. ...More

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