Thursday, June 18, 2009
  • New Balance Plays Up 'Made in the USA'

    The campaign includes print, radio and online advertising. Dedicated in-store materials as well as footwear hangtags and box stickers highlight the 993, 1063 and 769 models as either Made or Assembled in America. Online ads will run on, and Google. ...Read the whole story

  • New Yellowbook Campaign Has Its 'Moments'

    "We wanted to keep the spots as relatable as possible," says the agency that created them. "Whenever you come through in an emergency situation, the product always looks more heroic." In the first spot, as a man walks through the door of his house, the picture freezes and onscreen text (encased by yellow brackets) declares: "A Yellowbook moment is about to happen." ...Read the whole story

  • Hershey Dangles Cash, Prizes In Reese's Promo

    Hershey's Reese's brand is launching a summer promotion, "Reese's Loves you Back" that offers coupons for gas fill-ups and groceries. The on-pack instant-win sweepstakes dangles $2.5 million in cash prizes toward gasoline and groceries. ...Read the whole story

  • Who Knew? Consumers Hate Offshore Call Centers

    The Contact Center Satisfaction Index finds that domestic reps were rated 84 out of 100, while offshore reps were rated just 62. And respondents say that call centers in the U.S. resolved their problems on the first call 68% of the time, versus 42% for offshore. ...Read the whole story

  • Kellogg Coupons Reward Hunger Relief Donations

    The coupon program is part of an ongoing commitment by Kellogg, which has been a donor since the organization was founded. In April, the company said it will donate an entire day's worth of cereal production (more than 55 million cereal servings) to Feeding America. ...Read the whole story

  • NPD Finds Repair Shops Gain, In Short Term

    NPD says the top five parts growth categories in the first quarter were wiper components; auto batteries; suspension; driveline; and electrical parts. The markets that saw the biggest growth for replacement parts were Boston, Hartford, Conn.; and Detroit; while Miami, Tampa, and Jacksonville, Fla. experienced strong windshield wiper component sales growth during the first quarter. ...Read the whole story

  • Domino's Pizza Promotes 'American Legends'

    Domino's Pizza has enlisted House Party, a consumer activation and experiential marketing company, to promote the Domino's American Legends Pizzas by sharing them at 2,000 in-home parties across the country on Saturday. About 30,000 consumers -- or 15 at each party -- will try the seven pizzas, which are inspired by the unique tastes to be found throughout the country. The pizzas include Fiery Hawaiian, Honolulu Hawaiian, Cali Chicken Bacon Ranch, Pacific Veggie, Memphis BBQ Chicken, Buffalo Chicken and Philly Cheese Steak. House Party's word-of-mouth marketing platform specializes in engaging thousands of qualified consumer advocates to host in-home parties where ... ...Read the whole story

  • A&W Restaurants Offer Free Floats, 90¢ Burgers

    A&W; Restaurants are celebrating their 90th anniversary weekend with a Free Float Day on Friday. Between 2 p.m. and 8 p.m., each customer will be entitled to a free float. In addition, on Father's Day, the chain will offer dads a 90¢ Papa Burgers (double-patty burgers with "Papa sauce"). Founded in 1919, A&W; All-American Food, based in Louisville, Kentucky, is the longest-running QSR franchise chain in America. The chain famous for its root beer floats has approximately 360 outlets in the U.S., more than 260 in nine other countries, and more than 620 additional points of distribution in multi-brand restaurants.--Karlene ... ...Read the whole story

  • Abercrombie & Fitch Gives Up On Ruehl Concept
  • Depend Launches Prostate Cancer Effort
  • Borders Organizes 'Trivia Smackdown' For Kids
  • Comcast, McAfee Launch Safety Program
6 Affluent Life Styles, From Ivanka To Bono

Life Style is not a matter of age or income but rather a matter of personal taste painted across the arc of one's entire existence. ...More