• New Balance Plays Up 'Made in the USA'

    The campaign includes print, radio and online advertising. Dedicated in-store materials as well as footwear hangtags and box stickers highlight the 993, 1063 and 769 models as either Made or Assembled in America. Online ads will run on CNN.com, AOL.com and Google. ...Read the whole story

  • New Yellowbook Campaign Has Its 'Moments'

    "We wanted to keep the spots as relatable as possible," says the agency that created them. "Whenever you come through in an emergency situation, the product always looks more heroic." In the first spot, as a man walks through the door of his house, the picture freezes and onscreen text (encased by yellow brackets) declares: "A Yellowbook moment is about to happen." ...Read the whole story

  • Hershey Dangles Cash, Prizes In Reese's Promo

    Hershey's Reese's brand is launching a summer promotion, "Reese's Loves you Back" that offers coupons for gas fill-ups and groceries. The on-pack instant-win sweepstakes dangles $2.5 million in cash prizes toward gasoline and groceries. ...Read the whole story

  • Who Knew? Consumers Hate Offshore Call Centers

    The Contact Center Satisfaction Index finds that domestic reps were rated 84 out of 100, while offshore reps were rated just 62. And respondents say that call centers in the U.S. resolved their problems on the first call 68% of the time, versus 42% for offshore. ...Read the whole story

  • Kellogg Coupons Reward Hunger Relief Donations

    The coupon program is part of an ongoing commitment by Kellogg, which has been a donor since the organization was founded. In April, the company said it will donate an entire day's worth of cereal production (more than 55 million cereal servings) to Feeding America. ...Read the whole story

  • NPD Finds Repair Shops Gain, In Short Term

    NPD says the top five parts growth categories in the first quarter were wiper components; auto batteries; suspension; driveline; and electrical parts. The markets that saw the biggest growth for replacement parts were Boston, Hartford, Conn.; and Detroit; while Miami, Tampa, and Jacksonville, Fla. experienced strong windshield wiper component sales growth during the first quarter. ...Read the whole story

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