Monday, June 22, 2009
  • Queen Latifah Launches Signature Scent

    Print ads -- featuring the Academy Award winner in an opulent dining room, surrounded by gilt and chandeliers -- will support the launch, with an ad budget estimated at $20 million, and which will reportedly include a holiday TV spot in conjunction with Macy's. ...Read the whole story

  • Food Safety Bill's Passage Seems In The Bag

    Although products from some of the country's largest food marketers have been involved in recent contamination scares, brand expert Laura Ries believes that major brands may be able to differentiate themselves from private label products and cheaper alternatives by conveying that brands invest in quality and measures such as added safety packaging. ...Read the whole story

  • Burger King Apple Fries Headed For Supermarkets

    BK executives characterized the snack's launch as being more about brand visibility than revenue, and the chain says this is also true for the Apple Fries retail extension. "The program will result in revenue, but that is not the primary focus," according to a spokesperson. ...Read the whole story

  • Recession Fuels Auto Insurance Direct Marketing

    Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Nearly 3 billion auto insurance direct mail offers were delivered to American mailboxes from April through December 2008, according to Mintel. ...Read the whole story

  • Swag Swings: '08 Was 3rd-Highest At $18.1 Billion

    "These numbers clearly support our research that proves when used as a key element in the marketing mix, promotional products effectively cut through advertising clutter to create a more positive outlook toward the ad and the brand," says the Promotional Products Association International. ...Read the whole story

  • 'Cash For Clunkers' Could Revive Auto Segment

    The program is running a national effort to certify eligible car dealers and equip them with the right communication plan and campaigns to reach and help qualifying consumers in their market. is using celebrities to push the effort. ...Read the whole story

  • Costa Rica Campaign Aims For Last-Minute Travelers

    The Costa Rica Tourist Board has teamed up with its tourism industry partners and members to launch an aggressive campaign, Costa Rica Plus, to make it easier for last-minute travelers to get to the Central American paradise. Costa Rica Plus involves over 100 tourism service providers offering things like free upgrades, credits for food and beveraged, complimentary spa treatments, an extra free night when booking three nights, or two free nights when booking five nights. The effort is at, which lets travelers refine options by regions and by the type of service provider -- hotels, car rentals, airline and ... ...Read the whole story

  • Southwest Airlines Sponsors NYC Lounge

    Southwest Airlines is sponsoring The Southwest Porch at Bryant Park, an al fresco lounge located in the New York City park. The Porch -- complete with porch swings, rocking chairs and Adirondack chairs -- is part of the airline's campaign to celebrate its new service into and out of LaGuardia Airport beginning June 28th. Southwest will offer eight daily nonstop departures for New Yorkers -- five daily nonstop flights between Chicago Midway and LaGuardia and three daily nonstop departures between Baltimore/Washington and LaGuardia. Southwest is promoting travel and tourism to New York in print and out-of-home media, radio, on-line, in-flight ... ...Read the whole story

Who Eats Potato Chips?

Top 10 DMAs in which live adults who ate potato chips in the last six months: 1 Cincinnati, Ohio 2 Jackson, Miss. 3 Springfield, Mo. 4 Davenport/ Rock Island, Iowa/ Moline, Ill. 5 Grand Rapids/ Kalamazoo/ ...More

  • Dear Delta Airlines

    I can only advise you to spend your windfall wisely as it will take considerable investing savvy to make up for its cost to you. ...More