Wednesday, June 24, 2009
  • Carrier, Pricing Leave IPhone Slightly Vulnerable

    "There's very little BlackBerry envy," John Martin, CEO of Crowd Science, tells Marketing Daily. "[Apple's] satisfaction scores are amazing, particularly just three years in. BlackBerry maker RIM may have to settle for being the "big No. 2 player. It's a huge, huge market. They have to weather the storm in the short term. I hope RIM and/or [Pre maker] Palm get their act together. It would be sad to have it just be a one-horse race." ...Read the whole story

  • Wells Fargo, Wachovia Double Up In New TV Spots

    The effort, via DDB West, carries the "We're with you" tagline with text in blue for Wachovia and red for Wells Fargo. The 30-second folksy spots use vignettes featuring real people -- or actors-as-real-people -- doing prosaic things that suggest the underlying costs involved. The ads posit the bank brands as places where empathetic customer service abounds, and customers' problems are solved. ...Read the whole story

  • Survey Finds Fewer Than 20% Trust Food Safety

    Well over half report that they have stopped purchasing certain foods for at least a short time within the past two years due to safety considerations, and half say they would be unwilling to purchase a food product again that had been recalled due to contamination. More than two-thirds were able to name a food product that was recalled in the past two years, with peanut butter having by far the highest recognition. ...Read the whole story

  • BBB Takes Slap At Wal-Mart's $700 Claim

    The Council of Better Business Bureaus wants Wal-Mart Stores to modify some of its advertising claims, and stop telling consumers that they can save $700 a year by shopping at its stores. The bureau's National Advertising Division says that while Wal-Mart has provided reasonable support for its "Unbeatable Prices" claims, there's still potential for confusing shoppers. ...Read the whole story

  • Domestic Brands Improve In Power's Quality Study

    There are big surprises from a little automaker, Suzuki, and from Cadillac and Hyundai in one of the most cited industry studies of vehicle quality, based on reports in the first three months of ownership. Also, much-needed good news for the domestic brands in J.D. Power and Associates Initial Quality Study: Ford, GM and Chrysler have improved 10% versus a year ago. ...Read the whole story

  • Carl's Jr. Adds Indoor Direct In California

    Indoor Direct said Tuesday it will expand its digital OOH video network to include 133 Carl's Jr. restaurants in Los Angeles and San Francisco, bolstering its ability to reach young male and family demos in these relatively youthful cities. Indoor Direct creates a 60-minute weekly program called "The Bite" for distribution over its digital video network. Anne Blumenstein, Carl's Jr. vice president for field marketing and media, praises the program's "emphasis on sports, music and entertainment" as "a perfect fit for the Carl's Jr. 'young, hungry guy' target audience." With the addition of the Carl's Jr. locations, Indoor Direct's network ... ...Read the whole story

  • AT&T To Offer Homescreen Access To Social Media

    Like Sprint, AT&T; Wireless is acknowledging consumers' desire for easy access to social networking tools through their cell phones. AT&T; announced it will begin offering the Motorola Karma QA1, which will have homescreen access to social networking sites such as Facebook and MySpace. "Unique visitors to Facebook from AT&T;'s Media Net portal grew over 100% in 2008," said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T; Mobility and Consumer Markets, in a statement. --Aaron Baar ...Read the whole story

  • UN, Agencies Create 'Hopenhagen' For Climate Change

    The United Nations wants to boost global awareness of its Climate Change Conference in Copenhagen in December with "Hopenhagen," a marketing program that launched this week at the Cannes Lions International Advertising Festival, at John F. Kennedy International, Los Angeles International and London Heathrow airports, and in international media. The major consumer launch will take place in September and continue through the Climate Change Conference beyond. Creative urges people to trade "cope" for "hope" -- passivism for activism. Agencies involved include Euro RSCG; McCann Worldgroup; Digitas; Saatchi & Saatchi; and Ogilvy & Mather. The chairman of the creative council was ... ...Read the whole story

  • Qdoba Mexican Grill Signs With Boston Red Sox
  • Frontline Plus Sponsors Dog Adoption Facebook App
  • Budget Shoppers Boost Kroger
Who Buys Lottery Tickets?

Top 10 DMAs in which live adults who bought a lottery ticket in the last year: 1 Pittsburgh 2 Rochester, N.Y. 3 Buffalo, N.Y. 4 Harrisburg/ Lancaster/ Lebanon/ York, Pa. 5 Syracuse, N.Y. 6 Albany/ Schenectady/ ...More