Marketing Daily Issues for July 2009

Marketing Daily - Friday, July 31, 2009
Word-Of-Mouth Marketing Rises In '08
L.L.Bean Goes Mobile With 'Moosentration'
Break Through The Bottleneck
AT&T Takes Up Soccer Sponsorships
Chevron Taps Journo For Promo
Suzuki To Launch Sport Sedan
Ford Buffs Taurus Image As '10 Model Launches
Sunny D Brings Peel 'n Taste To The Grocery
Does Meaning Of 'Comfort Foods' Vary By Age?
Time To Focus On Gen X's Insurance Needs
Marketing Daily - Thursday, July 30, 2009
Sprint To Acquire Virgin Mobile
Southern Comfort Breaks Out Its Digital Media Plan
It's Okay To Hate This Article
London Fog Puts Gisele Bundchen In New Ads
Study: B2B Needs to Learn From B2C
Farmers Insurance Ads Focus On Small Businesses
The View From Your Window
P&G Goes Digital With Print Effort For Always
Eight O'Clock Apps Tap Into 'Mad Men's Social Power
American Legacy Extends Anti-Tobacco Efforts
Sandals, Martha Stewart Team On Weddings, Crafts
Marketing Daily - Wednesday, July 29, 2009
AT&T Launches Mobile Social Network App
Study Finds U.S. Market For Cars From India, China
A Tale Of PR And Social Media
Foster's Wine Estates Names CMO
Coty Taps Gainsbourg As Face Of Balenciaga
Anti-Bottled Water Campaign Launches
Tequila Herradura Revamps Packaging
School Shoppers Looking Closely At Retail Value
Consumers Consolidating Travel Loyalty Memberships
Pizza Inn Campaign Tweaks Family Discord
Marketing Daily - Tuesday, July 28, 2009
Who Spends On Sports Clothing?
Restaurant Units Fall; Catering Opps Rise
Harley-Davidson To Launch 9 New Bikes
Honda Goes To The Track
Jamba Flatbreads Migrate East
Put Out The Welcome Mat
Sears Hopes To Fill Void With Blue Crew
Toyota Jumps Aboard 'Cash For Clunkers' Train
Allstate's Spanish-Language Efforts Target Economy
'Clunkers' Looks To Be Boosted For July Sales
Marketing Daily - Monday, July 27, 2009
Ford Backs Business-School Reality Show
Who Eats The Most Rice?
Advertisers Need to Make Some Noise
Custom Pub Added To Nissan-Backed Heisman Tour
Nike Extends Deal With WNBA
Pizza Hut Initiates Twintern Twitter Contest
Patrón Club Leveraging Content Partnerships
HP Heralds Creative Expression In New Promo
Retailers Brace For Dreary Back-To-School Season
La Quinta, Aaron's Partner For Cross-Marketing
Marketers Like Twitter More Than Consumers Do
Marketing Daily - Friday, July 24, 2009
Quiznos Does $1 Sandwich-For-Friend Promo
Chrysler Matches Washington With New Cash Offer
Earn, Aggregate And Re-Use
Rosemount Estate Wines, Gordon Ramsay Team
Sales Slip At Safeway
Who Eats The Most Pickles?
Harley-Davidson To Pitch Women At Sturgis
AT&T Dangles Slumber Party In S.F. Ballpark
Private Label To Grow This Year: Mintel
Knoll Touts New Office Chair As A 'Movement'
P&G's Swiffer Aims For BlogHer Event
AmEx Highlights Social Media Site Relaunch
CSPI Sues Denny's Over Sodium-Laden Meals
Target Underwrites Cultural Staycations
Marketing Daily - Thursday, July 23, 2009
Five Essential E's Are Key To Success
Rock Band Goes Country
Comfort Inn Partners With Rachael Ray For Sweepstakes
Hallmark Greeting Cards Go Mobile
Taco Bell Chihuahua Dies
Zale Hires JWT Exec As CMO
Lane Bryant, Fox TV Host Sweepstakes
Edmunds.com Sees A Queue Of Potential Buyers
Go Above And Beyond
Butterfinger Revives Tagline, Launches Video Contest
J.D. Power Says Hyundai Genesis Was A Moon Shot
Gatorade Still Weak Link At PepsiCo
Endangered Old Money: Perils Of The Slightly Rich
Marketing Daily - Wednesday, July 22, 2009
Meijer Donates Gift Cards To Hungry
Fifth Third Expands Hispanic Effort
Turn Consumers Into Shoppers
American Airlines Ties Sweepstakes To Facebook App
Meredith Takes Stake In Hyperfactory
Steve Janisse Takes On Porsche Media Unit
Apple: Sales Drive Good Quarter
Who Uses Paper Towels?
NPD: Dining Out Drop Steepest In 28 Years
N.Y. Campaign Touts Google's 'Favorite Places'
CEA: Consumer Demand 'Remains Intact'
Under Armour Effort Highlights UA Fierce Cleats
Marketing Daily - Tuesday, July 21, 2009
Top 10 Greenest U.S. Brands
Infiniti Takes New Road For Summer Sales Event
Paris Welcomes World's Biggest Shoe Store
Esurance, IFC Target Bollywood Fans
New Game Hits The Road In An Old Bus
AT&T Renovates Company-Owned Stores
Honda Sponsors Sundance On YouTube
Let's Eat To The Resiliency Movement
New Next Likely To Be Wireless Internet TV
Study: Stores Not Doing Enough To Sell Green
HBO Extends 'Entourage' Brand At W Hotels
Peter Graves Stars In AirTran Wi-Fi Push
Marketing Daily - Monday, July 20, 2009
Diageo Crowns the World's Greatest Mixologist
Mattel Sales Sink 19%; Earnings Up Sharply
Famous Footwear Launches First Nationwide Campaign
Ryan's Launches First System-Wide Marketing Effort
How Future Social Networks Will Transform Marketing
Verizon To Put Facebook, Twitter On Your TV
FedEx Dangles Golf Resorts In Ads, Promo
MasterCard Launches 'Priceless Picks' IPhone App
Energy Rebate Program Could Boost Sears
Scion Campaign Leverages Non-Conformity
Dentsu Creates Sports America Unit To Expand Reach