Marketing Daily Issues for July 2009
- Marketing Daily - Friday, July 31, 2009
- L.L.Bean Goes Mobile With 'Moosentration' by Tanya Irwin
- Ford Buffs Taurus Image As '10 Model Launches by Karl Greenberg
- Sunny D Brings Peel 'n Taste To The Grocery by Karl Greenberg
- Does Meaning Of 'Comfort Foods' Vary By Age? by Karlene Lukovitz
- Time To Focus On Gen X's Insurance Needs by Aaron Baar
- Word-Of-Mouth Marketing Rises In '08
- Suzuki To Launch Sport Sedan
- Chevron Taps Journo For Promo
- AT&T Takes Up Soccer Sponsorships
- Break Through The Bottleneck Commentary by Larry Oakner
- Marketing Daily - Thursday, July 30, 2009
- Southern Comfort Breaks Out Its Digital Media Plan by Aaron Baar
- P&G Goes Digital With Print Effort For Always by Karl Greenberg
- Eight O'Clock Apps Tap Into 'Mad Men's Social Power by Karlene Lukovitz
- American Legacy Extends Anti-Tobacco Efforts by Karl Greenberg
- Sandals, Martha Stewart Team On Weddings, Crafts by Tanya Irwin
- Sprint To Acquire Virgin Mobile
- Farmers Insurance Ads Focus On Small Businesses
- Study: B2B Needs to Learn From B2C
- London Fog Puts Gisele Bundchen In New Ads
- The View From Your Window Commentary by None
- It's Okay To Hate This Article Commentary by Mickey Lonchar
- Marketing Daily - Wednesday, July 29, 2009
- Study Finds U.S. Market For Cars From India, China by Karl Greenberg
- Tequila Herradura Revamps Packaging by Karl Greenberg
- School Shoppers Looking Closely At Retail Value by Aaron Baar
- Consumers Consolidating Travel Loyalty Memberships by Tanya Irwin
- Pizza Inn Campaign Tweaks Family Discord by Karlene Lukovitz
- AT&T Launches Mobile Social Network App
- Coty Taps Gainsbourg As Face Of Balenciaga
- Foster's Wine Estates Names CMO
- Anti-Bottled Water Campaign Launches
- A Tale Of PR And Social Media Commentary by Vanessa Horwell
- Marketing Daily - Tuesday, July 28, 2009
- Restaurant Units Fall; Catering Opps Rise by Karlene Lukovitz
- Sears Hopes To Fill Void With Blue Crew by Aaron Baar
- Toyota Jumps Aboard 'Cash For Clunkers' Train by Karl Greenberg
- Allstate's Spanish-Language Efforts Target Economy by Tanya Irwin
- 'Clunkers' Looks To Be Boosted For July Sales by Karl Greenberg
- Jamba Flatbreads Migrate East
- Honda Goes To The Track
- Harley-Davidson To Launch 9 New Bikes
- Who Spends On Sports Clothing? Commentary by None
- Put Out The Welcome Mat Commentary by Mark Wilmot
- Marketing Daily - Monday, July 27, 2009
- Custom Pub Added To Nissan-Backed Heisman Tour by Karl Greenberg
- Patrón Club Leveraging Content Partnerships by Karlene Lukovitz
- HP Heralds Creative Expression In New Promo by Aaron Baar
- Retailers Brace For Dreary Back-To-School Season by Sarah Mahoney
- La Quinta, Aaron's Partner For Cross-Marketing by Tanya Irwin
- Marketers Like Twitter More Than Consumers Do by Karl Greenberg
- Ford Backs Business-School Reality Show
- Pizza Hut Initiates Twintern Twitter Contest
- Nike Extends Deal With WNBA
- Who Eats The Most Rice? Commentary by None
- Advertisers Need to Make Some Noise Commentary by Bob McCurdy
- Marketing Daily - Friday, July 24, 2009
- Chrysler Matches Washington With New Cash Offer by Karl Greenberg
- Knoll Touts New Office Chair As A 'Movement' by Aaron Baar
- P&G's Swiffer Aims For BlogHer Event by Karl Greenberg
- AmEx Highlights Social Media Site Relaunch by Tanya Irwin
- CSPI Sues Denny's Over Sodium-Laden Meals by Karlene Lukovitz
- Target Underwrites Cultural Staycations by Sarah Mahoney
- Quiznos Does $1 Sandwich-For-Friend Promo
- Private Label To Grow This Year: Mintel
- AT&T Dangles Slumber Party In S.F. Ballpark
- Harley-Davidson To Pitch Women At Sturgis
- Sales Slip At Safeway
- Rosemount Estate Wines, Gordon Ramsay Team
- Who Eats The Most Pickles? Commentary by None
- Earn, Aggregate And Re-Use Commentary by Dirk Shaw
- Marketing Daily - Thursday, July 23, 2009
- Hallmark Greeting Cards Go Mobile by Aaron Baar
- Edmunds.com Sees A Queue Of Potential Buyers by Karl Greenberg
- Butterfinger Revives Tagline, Launches Video Contest by Tanya Irwin
- J.D. Power Says Hyundai Genesis Was A Moon Shot by Karl Greenberg
- Gatorade Still Weak Link At PepsiCo by Karlene Lukovitz
- Endangered Old Money: Perils Of The Slightly Rich by Sarah Mahoney
- Rock Band Goes Country
- Lane Bryant, Fox TV Host Sweepstakes
- Zale Hires JWT Exec As CMO
- Taco Bell Chihuahua Dies
- Comfort Inn Partners With Rachael Ray For Sweepstakes
- Five Essential E's Are Key To Success Commentary by Brad Back
- Go Above And Beyond Commentary by Eduardo Braniff
- Marketing Daily - Wednesday, July 22, 2009
- Fifth Third Expands Hispanic Effort by Tanya Irwin
- NPD: Dining Out Drop Steepest In 28 Years by Sarah Mahoney
- N.Y. Campaign Touts Google's 'Favorite Places' by Karl Greenberg
- CEA: Consumer Demand 'Remains Intact' by Aaron Baar
- Under Armour Effort Highlights UA Fierce Cleats by Karl Greenberg
- Meijer Donates Gift Cards To Hungry
- Apple: Sales Drive Good Quarter
- Steve Janisse Takes On Porsche Media Unit
- Meredith Takes Stake In Hyperfactory
- American Airlines Ties Sweepstakes To Facebook App
- Who Uses Paper Towels? Commentary by None
- Turn Consumers Into Shoppers Commentary by Marta LaRock
- Marketing Daily - Tuesday, July 21, 2009
- Infiniti Takes New Road For Summer Sales Event by Karl Greenberg
- New Next Likely To Be Wireless Internet TV by Aaron Baar
- Study: Stores Not Doing Enough To Sell Green by Sarah Mahoney
- HBO Extends 'Entourage' Brand At W Hotels by Erik Sass
- Peter Graves Stars In AirTran Wi-Fi Push by Karl Greenberg
- Honda Sponsors Sundance On YouTube
- AT&T Renovates Company-Owned Stores
- New Game Hits The Road In An Old Bus
- Esurance, IFC Target Bollywood Fans
- Paris Welcomes World's Biggest Shoe Store
- Top 10 Greenest U.S. Brands Commentary by None
- Let's Eat To The Resiliency Movement Commentary by Margaret Kime
- Marketing Daily - Monday, July 20, 2009
- Verizon To Put Facebook, Twitter On Your TV by Aaron Baar
- FedEx Dangles Golf Resorts In Ads, Promo by Karl Greenberg
- MasterCard Launches 'Priceless Picks' IPhone App by Tanya Irwin
- Energy Rebate Program Could Boost Sears by Sarah Mahoney
- Scion Campaign Leverages Non-Conformity by Karl Greenberg
- Dentsu Creates Sports America Unit To Expand Reach by David Goetzl
- Diageo Crowns the World's Greatest Mixologist
- Ryan's Launches First System-Wide Marketing Effort
- Famous Footwear Launches First Nationwide Campaign
- Mattel Sales Sink 19%; Earnings Up Sharply
- How Future Social Networks Will Transform Marketing Commentary by Randall Beard