"Sports are the foundation of our media investment; we have been incredibly pleased with our relationship with Major League Baseball, of which we are … Read the whole story

The "Big City Crunch" has been promoted since May 18 via New York-area print, outdoor and radio advertising featuring Mets shortstop Jose Reyes, plus … Read the whole story

The launch of evianliveyoung.com, created by BETC 4D, is also a big component to this new platform, says spokesperson Cameryn Mercurio. On this site … Read the whole story

With the exception of Target Corp., which posted a worse-than-expected 6.2% decline, value-conscious chains offered the month's bright spots. For example, teen retailer Aeropostale … Read the whole story

According to Marketing Evaluations (a.k.a., The Q Scores Company), the likability factor of celebrities who struggled with some perception problems in life, such as … Read the whole story

Duracell says the effort also includes a 60-second radio ad highlighting an amateur radio station located at the National Hurricane Center operated by volunteer … Read the whole story