"We felt there was a role for a bit of nostalgia in our campaign this year," Staples' Don LeBlanc says. "We thought, given the … Read the whole story
Top 10 DMAs in which live adults who used hot breakfast cereals in the last six months: 1 Detroit 2 West Palm Beach/ Ft. … Read the whole story
If marketers focus on the shoppers' needs and try to accommodate those needs, they may be able to keep the marketing concept alive and … Read the whole story
While 57% say their household economic situation is either the same or better than it was at this time last year, two-thirds say the … Read the whole story
A broader mindset filled with promise and opportunity is a much healthier way to visualize and enable a company's success far into the future. Read the whole story
This year the chain is offering riders heading out to the 69th Anniversary of the Sturgis Motorcycle Rally on Aug. 3, a "pit-stop" at … Read the whole story
Only 34% of women have an emergency fund to pay bills for a few months compared to 53% of men. Interestingly, both genders expressed … Read the whole story
The iPhone app enables users to virtually "create" their own pizzas by scrolling, tapping and tilting their phones to choose a crust and toppings. … Read the whole story
The automaker, which last month emerged from bankruptcy protection, and this week announced it has paid back its TARP loan, has appointed Joseph Veltri … Read the whole story