Nimble restaurants and food service businesses can benefit from a "can't beat 'em, then join 'em" strategy. "... Catering is one of the strongest … Read the whole story
Top 10 DMAs in which live adults who spent more than $100 on sports clothing in the last year: 1 Seattle/ Tacoma 2 Minneapolis/ … Read the whole story
As the consumer-marketer relationship continues to evolve, customization will be critical not only in message, but in delivery. Read the whole story
"The Blue Crew is going to present themselves as a selfless group of individuals who work in service of the customer," Eddie Combs, CMO … Read the whole story
The spots show a clunker being crushed in reference to a tenet of the CARS program that traded-in vehicles must be scrapped. The ads … Read the whole story
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined by "Load," which broke in early July. A fourth spot, "Job," will break … Read the whole story
"We think we will have an increase over June, and that SAAR will be at 10 million for the first time in 2009," says … Read the whole story