Marketing Daily
Tuesday, July 28, 2009
  • Restaurant Units Fall; Catering Opps Rise

    Nimble restaurants and food service businesses can benefit from a "can't beat 'em, then join 'em" strategy. "... Catering is one of the strongest … Read the whole story

  • Who Spends On Sports Clothing?

    Top 10 DMAs in which live adults who spent more than $100 on sports clothing in the last year: 1 Seattle/ Tacoma 2 Minneapolis/ … Read the whole story

  • Put Out The Welcome Mat

    As the consumer-marketer relationship continues to evolve, customization will be critical not only in message, but in delivery. Read the whole story

  • Sears Hopes To Fill Void With Blue Crew

    "The Blue Crew is going to present themselves as a selfless group of individuals who work in service of the customer," Eddie Combs, CMO … Read the whole story

  • Toyota Jumps Aboard 'Cash For Clunkers' Train

    The spots show a clunker being crushed in reference to a tenet of the CARS program that traded-in vehicles must be scrapped. The ads … Read the whole story

  • Allstate's Spanish-Language Efforts Target Economy

    Two spots, "Cobbler" and "Toothpaste," broke in February and were joined by "Load," which broke in early July. A fourth spot, "Job," will break … Read the whole story

  • 'Clunkers' Looks To Be Boosted For July Sales

    "We think we will have an increase over June, and that SAAR will be at 10 million for the first time in 2009," says … Read the whole story