Marketing Daily
Thursday, August 6, 2009
  • Has Whole Foods Found Its Recessionary Sea Legs?

    The good news is that Whole Foods Markets seems to have slowed its sales decline, posting a 2.5% decrease in comparable-store sales for the … Read the whole story

  • Who Buys High-Blood Pressure Meds?

    Top 10 DMAs in which live adults who bought high-blood pressure medication during the past year: 1 Birmingham, Ala. 2 Charleston/ Huntington, W.Va. 3 … Read the whole story

  • Turn Digital Chaos Into Brand Equity

    Here are six steps you can take to ensure your brand effectively engages consumers with your brand promise. Read the whole story

  • Tecate's 'Caracter' Moves To Outer Package

    Carlos Boughton, brand director of Tecate, tells Marketing Daily that the new packaging is already featured in the current Tecate and Tecate Light ads, … Read the whole story

  • Bumble Bee Launching Value Campaign

    Messaging highlights specific suggestions for delicious, easy meals that can be made for under $2 per serving with Bumble Bee albacore or chunk light … Read the whole story

  • Bank of America, Citibank Increase Credit Offers

    "We are seeing mailed credit card offers bottoming out and anticipate that there will be an uptick next year," says Synovate's Anuj Shahani. "... … Read the whole story

  • New Spots Hone Boost Mobile's Hispanic Effort

    "Hispanic consumers know all too well that things in life are painfully unfair, yet they don't often do anything about it," Peiti Feng, manager … Read the whole story

  • Puerto Rico Steps Up To Plate With Mets, Rums

    "For the first time, we are integrating direct sales into promotions and marketing, so our ad campaigns include promotional packages," says Mario Gonzalez de … Read the whole story