MediaPost Publications - Marketing Daily 08/12/2009

SPORTS
Prince Challenges Tennis Fans Via Social Media
by Tanya Gazdik
This is Prince's first larger-scale, integrated social media effort, although the brand has been active in online communities. Prince is not conducting a media … Read the whole story
Who Buys Sporting Goods At Wal-mart?
by
Top 10 DMAs in which live adults who shopped Wal-mart for sporting goods in the past three months: 1 Charleston/ Huntington, W.Va. 2 Harlingen/ … Read the whole story

COMMENTARY
Take Care Of Your Customer
by Robert Passikoff, Op-Ed Contributor
Value is what matters -- it now matters more than ever as a new consumer consciousness, born of this year's hard lessons, takes the … Read the whole story
AUTOMOTIVE
General Motors Addresses Consumers First
by Karl Greenberg
General Motors' press conference to analysts and media on Tuesday morning followed a similar presentation the day before. But that one was for an … Read the whole story
TRENDS
Cause-Related Ads: Less Sincerity, More Guffaws
by Sarah Mahoney
"In difficult times, urgent messages about critical social needs may alienate stressed-out consumers," Cone Inc. says in a report. "Instead, these organizations are taking … Read the whole story
RESTAURANTS
Investors Looking At Restaurants Again
by Karlene Lukovitz
"The question now is which firms will benefit most when traffic improves," observes Fitch director Carla Norfleet Taylor, noting that Darden Restaurants, Inc. (operators … Read the whole story
ENTERTAINMENT
Pepsi + Rock Band = New MTV VMA Category
by Aaron Baar
The contest will be promoted through heavy viral promotion, through which Rock Band fans can campaign for votes for their favorite band. There will … Read the whole story
RESEARCH
People Want Fuel Economy, Same Size Car
by Karl Greenberg
"If you think about crossovers, they are not that much smaller than products they are replacing, such as Chevy Traverse versus [traditional large SUV] … Read the whole story