Wednesday, August 19, 2009
  • Unilever, Kroger Step Up E-Coupon Efforts

    "We are working with a number of our customer partners to deliver digital coupons, to ensure that Unilever delivers coupons where consumers are looking for them -- via print or online," says a Unilever spokesperson. "We are currently partnering with Kroger on a digital coupon program in which consumers can go online, register their Kroger loyalty cards and add Unilever coupons to them." ...Read the whole story

  • Amica Mutual Ranks Highest Among Auto Insurers

    Lincoln, R.I.-based Amica Mutual ranks highest in customer satisfaction with auto insurance companies for a 10th consecutive year, followed by State Farm, Shelter, Auto-Owners, Erie Insurance and Country, respectively. The bottom five finishers are Travelers, Commerce, 21st Century, GMAC and AIG. ...Read the whole story

  • Cruzan Rum Spotlights Authenticity

    The core elements of the creative for the out-of-home-focused campaign are the tagline, "The Legendary Rum of St. Croix," and photographs by Nadav Kander of real St. Croix locals (Crucians) going about their daily routines on the U.S. Virgin Island. One of the six executions from Fallon Worldwide, for example, shows a local bartender with a bottle of Cruzan on the bar, the headline "Still Served in Bars Where Hemingway Drank," and the "legendary" tagline below. ...Read the whole story

  • Cause Marketing Expected To Show Growth

    With consumers more empowered than ever to find and call out companies on how their business practices don't live up to their cause-marketing initiative, companies have to put a lot of time and effort into their chosen programs, IEG's Dan Kowitz says. The good news is, many marketers have caught on and are living up to their promises. ...Read the whole story

Can Marketers Kick The Price Promo Habit?

The wholesale wholesaling of retail is the marker of an engine running on empty. We're taking shopping out of the process. ...More

  • Do As I Say, Not As I Do

    Forget the hype, create great conversations instead. Create opportunities to present your message where it counts most. And make that commitment to making your company a lot more visible today. ...More