Marketing Daily
Thursday, August 20, 2009
  • FINANCIAL SERVICES
    AmEx, NBC Universal Spotlight Small Business
    by Tanya Gazdik

    The "Shine A Light" campaign will include on-air and online promotion, in-show integrations on NBC Local Media's "First Look" as well as series of … Read the whole story

  • COMMENTARY
    Decisions, Decisions
    by Aaron Baar, Staff Writer

    Now, I ask you, ladies and gentlemen of the marketing jury: How silly would Sears have looked running that commercial with Favre spending his … Read the whole story

  • FOOD
    Food/Bev Execs Cautiously Optimistic About '10
    by Karlene Lukovitz

    In short, industry leaders are upbeat about their business outlook, while recognizing that they must stay on top of the "potentially disruptive" changes still … Read the whole story

  • RETAIL
    Puma Employees Become Ambassadors
    by Aaron Baar

    The effort, "Puma Employees Only," features photographs of employees and their random thoughts, including their love for chicken nuggets, desire for cupcakes and rants … Read the whole story

  • RETAIL
    BTS: So Far, Coupons And Walmart Are Winning
    by Sarah Mahoney

    Teens -- a major force in clothing sales -- are also bargain-hunting. "There are still must-have products, and I don't think that's going away," … Read the whole story