• retail Favre Should Add Extra Bang To Wrangler Effort by Sarah Mahoney

    "We didn't know Brett's career plans when shooting the commercials, but we honestly didn't care whether he played or not," says Jenni Broyles, senior marketing communications manager for Wrangler. "Whenever someone is in the news, for whatever reason, there is an added spotlight on the other things in their life, and we would expect that to be true to some extent right now. However, the success of the campaign will go well beyond that. Brett is a Wrangler man." ...Read the whole story

  • electronics Smartphone Sales Inching Up On Feature Phones by Aaron Baar

    Overall, handset sales volume increased 14% during the second quarter of 2009, compared with the same period a year ago, and sales revenue increased 18%, NPD Group reports. The average selling prices of all mobile phones hit $87, up 4% from the same period in 2008 (no doubt because of the increase in more expensive smartphone sales). ...Read the whole story

  • retail Toys'R'Us Puts Whoopi On Toy Guide Cover by Tanya Irwin

    The guide will be promoted to in-store customers via poster displays, said Adrienne Giordano, a Toys"R"Us spokesperson. "Additionally, the guide will be featured in Toys"R"Us newspaper inserts on Sept. 6 and Sept. 20," she says. "Toys"R"Us customers will also receive an email notification about the 2009 guide around Aug. 25." ...Read the whole story

  • food What Makes Functional Foods Click? by Karlene Lukovitz

    Products with an immediate, obvious effect, like an energy boost, are more successful -- at least in the short term -- than those that may provide real benefits (like omega-3) but no immediate gratification, according to a new PricewaterhouseCoopers report on leveraging growth in the functional foods industry. ...Read the whole story

  • retail 'No Shirt, No Shoes' Singer Launches Clothing Line by Sarah Mahoney

    The official kick-off for the line happens Sept. 1, when the country legend will perform an invitation-only concert at the Hard Rock Hotel in Las Vegas, timed to coincide with Magic Marketplace, an apparel trade show. ...Read the whole story

my turn In Tough Times, Big Ideas Become Even Bigger by Mickey Lonchar

If you've got some leadership nerve, and can muster a few good ideas, then hard times can be the right time. ...More

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